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General Motors · 20 hours ago

Group Strategy Manager, Marketing Applied Sciences

Michigan, United States

Full-time

Hybrid

Senior Level

7+ years exp

General Motors is a company focused on leading change towards a world with Zero Crashes, Zero Emissions and Zero Congestion. They are seeking a Group Strategy Manager for Marketing Applied Sciences to lead the Corporate Brands squads, drive performance marketing optimization, and coordinate cross-functional teams while leveraging analytics expertise.

AutomotiveElectric VehicleInformation ServicesManufacturingTransportation

No H1B

Responsibilities

Lead and coordinate the Corporate Brands squads, serving as the single point of contact between the brands and MAS analytics teams

Oversee performance marketing analytics initiatives including campaign optimization, audience selection, site engagement analysis, and media performance measurement

Collaborate directly with Corporate Brands leads to identify, prioritize, and execute high-impact analytics projects that drive marketing performance

Coordinate between strategists and scientists within the squad to ensure seamless project delivery and knowledge sharing

Lead analytics support for performance marketing stand-ups, providing strategic recommendations based on data-driven insights

Drive adoption of next best actions and advanced analytics methodologies across the Corporate Brands marketing organizations

Manage squad resource allocation and project prioritization to maximize impact and efficiency

Develop and maintain strong relationships with brand stakeholders, translating technical insights into actionable business strategies

Stay current on industry trends in performance marketing, media optimization, and marketing measurement to drive innovation within the squad

Qualification

Performance Marketing AnalyticsMedia OptimizationAudience StrategyAnalytical ToolsMarketing Technology PlatformsData Visualization ToolsCross-Functional Team LeadershipBusiness Consulting SkillsAutomotive Marketing ExperienceCommunicationStrategic ThinkingAttention to Detail

Required

7+ years of experience in Marketing Analytics, Performance Marketing, or related strategic analytics roles

2+ years of experience leading cross-functional teams in marketing measurement, media optimization, or audience strategy

Degree in Marketing, Data Science, Statistics, Business Analytics, or another quantitative field; advanced degree preferred

Strong expertise in performance marketing analytics, including media mix modeling, attribution analysis, audience segmentation, and campaign optimization

Proficiency in analytical tools and platforms such as Python, SQL, and data visualization tools

Experience with marketing technology platforms, media measurement tools, and performance marketing channels

Proven track record of managing complex analytics projects from concept to implementation with measurable business impact

Excellent communication and presentation skills, with ability to influence both technical teams and senior brand leadership

Strong business consulting skills with ability to frame strategic problems and develop data-driven solutions

Ability to work in fast-paced environment while maintaining attention to detail and quality standards