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Entegris · 2 days ago

Lead, Solutions Marketing

Aurora, IL

Full-time

Onsite

Senior Level, Lead/Staff

$105K/yr - $135K/yr

8+ years exp

Entegris is seeking a Solutions Marketing Lead to drive market awareness, product consideration, and sales enablement for their Materials Solutions division. This role involves strategic planning and hands-on execution to develop messaging and content that empowers sales teams and supports product launches.

Advanced MaterialsChemicalData StorageManufacturingSemiconductor

No H1B

Hiring Manager

Rachel Carey

Responsibilities

Develop Content to Drive Product Consideration and Brand Awareness Collaborate with business unit leaders, product managers, subject matter experts to define and articulate differentiated value propositions for our solutions, ensuring messaging highlights unique benefits and competitive advantages to our targeted audiences

Develop compelling content - including marketing campaigns, case studies, thought leadership pieces, presentations, web copy, advertising, event messaging – that supports the sales process and effectively communicates solution value

Develop and Manage Marketing Campaigns: Lead the development and execution of integrated marketing campaigns to generate demand, and interest utilizing created content, promote campaigns via social, email, advertising as appropriate and measure/report on campaign effectiveness

Develop and Manage Sales Enablement Programs Collaborate with cross-functional teams to use created content to develop sales enablement materials – presentations, brochures, battle cards, playbooks, videos - that clearly communicate the unique benefits and competitive advantages of our offering to our targeted audiences

Support successful product launches by delivering comprehensive sales enablement packages, promotional materials and supporting activities

Facilitate alignment and communication between sales, marketing, and product teams to ensure consistent messaging and execution

Measure Performance: Establish key performance indicators (KPIs) and metrics to track the effectiveness of solutions marketing and sales enablement initiatives. Track and analyze campaign performance, content engagement, sales pipeline metrics and market trends to optimize strategies and drive continuous improvement

Qualification

B2B marketingSales enablementContent developmentIntegrated campaign executionDigital marketingSocial media analyticsHubSpotSalesforceCommunication skillsCollaboration skillsOrganizational skillsStorytellingPresentation skills

Required

A minimum of a Bachelor's Degree in Marketing Communications, Business Administration or other related field with an emphasis on marketing, advertising, or public relations

At least 8 years progressive professional experience in a B2B marketing, product marketing, or solutions marketing role

Proven ability to develop value propositions and translate technical concepts into clear, compelling messaging

Strong experience in sales enablement, content development, and integrated campaign execution

Excellent communication, writing, storytelling, presentation, and collaboration skills. Ability to create innovative messages that sets Entegris apart in the market

Ability to build strong business partnerships and influence technical groups to see the value of a variety of marketing solutions

Ability to thrive in a fast-paced, collaborative, creative, results-driven environment

Experience with digital and social media marketing & analytics

The ideal candidate will be self-motivated, possess strong organizational skills, ability to make informed decisions, and have ability to manage multiple projects within a dynamic environment