Director, Demand Generation jobs in United States
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Workato · 2 weeks ago

Director, Demand Generation

positionUnited States
timeFull-time
remoteRemote
seniorityDirector/Executive
money$165K/yr - $183K/yr
date8+ years exp

Workato transforms technology complexity into business opportunity, and they are seeking a Director of Demand Generation to develop and execute marketing strategies that drive pipeline and revenue growth. This hands-on role involves managing a small team and collaborating closely with various departments to deliver measurable results.

Cloud ComputingData IntegrationMarketing AutomationSaaSSales Automation
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H1B Sponsor Likelynote

Responsibilities

Develop and own the digital marketing roadmap, with a specific focus on paid channels (e.g., PPC, social media, display, video) and email marketing
Lead and mentor a team of digital marketing specialists, fostering a culture of high performance, collaboration, and continuous improvement
Manage and optimize the digital marketing budget to maximize ROI and achieve business KPIs
Stay up-to-date with the latest industry trends, technologies, and best practices in paid media and email marketing
Oversee the strategy, execution, and optimization of all paid advertising campaigns across various platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads)
Manage relationships with external agencies and vendors to ensure they deliver on performance goals
Analyze campaign performance data to identify opportunities for A/B testing, audience targeting, and creative optimization
Ensure all paid media efforts are aligned with brand guidelines and overall business objectives
Develop and manage the overall email marketing strategy, including welcome series, nurture campaigns, promotional emails, and lifecycle marketing
Oversee the creation and execution of A/B tests to improve email deliverability, open rates, click-through rates, and conversion rates
Utilize marketing automation platforms to build and optimize customer journeys and personalized experiences
Develop and implement list segmentation strategies to ensure relevant and targeted communications
Define key performance indicators (KPIs) and establish a clear measurement framework for all paid and email marketing efforts
Utilize analytics tools (e.g., Google Analytics, marketing automation platforms) to track, measure, and report on campaign performance
Provide regular, data-driven insights and recommendations to senior leadership, demonstrating the impact of digital marketing on business goals
Collaborate with cross-functional teams, including product, sales, content, and creative, to ensure a cohesive and integrated marketing approach
Work closely with the sales team to develop lead nurturing campaigns that move prospects through the sales funnel

Qualification

Digital marketing strategyPaid advertising platformsEmail marketing best practicesMarketing automation platformsAnalytical skillsLeadership skillsCommunication skillsProject management skills

Required

8+ years of experience in digital marketing, with a minimum of 2 years in a leadership role focusing on paid media and email marketing
Proven track record of developing and executing successful digital marketing strategies that have driven significant growth
Deep expertise in paid advertising platforms (e.g., Google Ads, Meta Ads) and a strong understanding of performance marketing principles
In-depth knowledge of email marketing best practices, including list management, deliverability, and automation
Exceptional analytical skills with the ability to interpret complex data and translate it into actionable insights
Proficiency with marketing automation and CRM platforms (Marketo, Salesforce, DemandBase, etc.)
Excellent leadership, communication, and project management skills

Benefits

Variable
Benefits
Perks
Equity

Company

Workato

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Workato is an automation and orchestration platform designed to connect applications, data sources, and workflows across an organization.
dateFounded in 2013
location
Mountain View, California, USA
people-size501-1000 employees
web-link
http://www.workato.com

H1B Sponsorship

Workato has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (2)
2023 (7)
2022 (12)
2021 (6)
2020 (6)

Funding

Current Stage
Late Stage
Total Funding
$415M
Key Investors
Digital Industry SingaporeBattery VenturesRedpoint
2025-11-07Grant
2021-11-10Series E· $200M
2021-01-12Series D· $110M

Leadership Team

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Vijay Tella
Co-founder and CEO
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Adam Seligman
Chief Technology Officer and GM
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Recent News

PRLog
TGH Announces Official Partnership with Workato to Deliver Enterprise-Scale Automation
2026-01-03
solutionsreview.com
Workato Nabs $70M Series C Funding, Updates Automated Integration Platform
2025-12-29
Norwest
Norwest - Portfolio
2025-12-29
Company data provided by crunchbase