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OLLY PBC · 14 hours ago

Brand Activations & Partnerships Manager

San Francisco, CA

Full-time

Hybrid

Senior Level

$114K/yr - $130K/yr

5+ years exp

OLLY is on a mission to bring delight to the world of wellness, and they are seeking a Brand Activations & Partnerships Manager to lead partnership strategies and experiential marketing initiatives. This role involves collaborating with various teams to execute brand activations that enhance consumer connection and drive brand equity.

FitnessFood and BeverageHealth CareManufacturingWellness

Growth Opportunities

No H1B

Responsibilities

Lead the development of OLLY’s annual partnerships and co-marketing strategy, identifying strategic targets, creating pitch materials, and driving collaboration from concept through execution

Build and manage relationships with existing and new partners to enhance awareness, drive differentiation, and reinforce OLLY’s brand positioning

Leverage a consumer-first mindset to develop partnerships that strengthen OLLY’s relevance with existing consumers and attract new consumers

Identify and cultivate strategic retail partnerships in collaboration with Sales team to enhance OLLY’s visibility, relevance, and consumer trust

Collaborate with cross-functional partners (PR, Media, Creative, and Social) to amplify partnership efforts across earned and owned channels

Track and report performance metrics including ROI, engagement, and conversion, identifying optimization opportunities

Lead strategy and execution for brand activations and sampling initiatives — from pop-ups and large-scale events to targeted sampling moments — that deepen consumer connection, drive trial, and build brand love

Elevate brand sampling as a strategic marketing tool, partnering cross-functionally with Operations, Brand, and Marketing Communications to ensure programs reach the right audiences and deliver measurable impact

Concept and develop activation and sampling programs in partnership with internal teams and external agencies, ensuring alignment with brand objectives, audience insights, and channel strategies

Oversee logistics, vendor management, and on-site execution, maintaining excellence in quality, brand consistency, and consumer experience

Measure and report performance across activations and sampling initiatives, leveraging learnings to inform future planning and optimization

Support the Marketing Communications team in executing retail-based social mission activations and moments that align with OLLY’s social impact strategy

Oversee the social mission playbook for retail initiatives including developing briefs and collaborating with cross-functional partners

Be a champion for our social mission that authentically rallies support internally and externally to drive change and impact

Qualification

Brand partnershipsExperiential marketingIntegrated marketingConsumer behaviorProject managementCross-functional teamworkBudget managementCommunication skillsRelationship-buildingAdaptability

Required

5–10 years of experience in brand partnerships, experiential marketing, or integrated marketing roles, with proven success developing and executing high-impact consumer experiences that drive brand awareness and engagement

Strong project management and organizational skills, with the ability to manage multiple priorities and stakeholders simultaneously

Deep understanding of consumer behavior and how to leverage channels — including social, retail, influencer, and experiential — for maximum impact

Strategic and creative thinker with strong storytelling instincts and the ability to balance bold ideas with disciplined execution

Collaborative leader experienced in cross-functional teamwork and external partner management

Excellent communication and relationship-building skills, with a natural aptitude for partner development

Experience managing budgets, vendor relationships, and activation spend

Adaptable, proactive, and purpose-driven, with enthusiasm for contributing to OLLY's social mission initiatives