Asana · 1 week ago
Product Marketing Manager, Competitive Intelligence
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$182K/yr - $207K/yr
8+ years expAsana is a leading platform for human + AI collaboration, and they are seeking a Product Marketing Manager specializing in Competitive Intelligence. This role involves analyzing the competitive landscape and collaborating with various stakeholders to enhance Asana's market position and competitive strategy.
CollaborationEnterprise SoftwareSaaSSoftwareTask Management
Responsibilities
Create & evolve a framework for how we think about the market and prioritize competitors
Monitor & analyze the competitive landscape, including product offerings, pricing strategies, and marketing activities amongst our competitors
Create and maintain competitive toolkits, battle cards, training content, and other sales enablement assets that highlight Asana’s unique selling points and competitive advantages
Enable sales teams to effectively position Asana against competitors through live trainings
Provide ongoing, ad hoc support for sales, marketing, and product stakeholders via large deal/strategic account support, enablement & training, research & synthesis, and competitive teardowns
Drive scaled comms regarding the competition and share compete news across the company
Work closely with Analyst Relations on strategy and content for tier 1 inquiries, briefings, RFIs and review site strategy
Partner with Legal to develop & deploy a company-wide Competitive Intelligence Policies and approaches
Qualification
Required
8-12 years of experience in competitive intelligence, product marketing, or a related role within a B2B tech environment
Strong analytical skills and the ability to distill complex information into clear, actionable insights
Exceptional written and verbal communication skills for various formats and audiences
Insight into technology industry trends and the competitive landscape
Proven project management skills to oversee multiple initiatives concurrently
Experience building and maintaining relationships with cross-functional teams and stakeholders including marketing, sales and product teams
Curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them for enhanced productivity and decision-making
A Bachelor's degree in Marketing, Business, or a related field; MBA is a plus
Ability to travel as needed for events and stakeholder engagement
Benefits
Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options to cater to your dietary preferences
Company
Asana
Asana is a software company that specializes in the fields of work management, productivity, team goals, and project execution.
1001-5000 employees
H1B Sponsorship
Asana has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (47)
2024 (81)
2023 (82)
2022 (93)
2021 (51)
2020 (41)
Funding
Current Stage
Public CompanyTotal Funding
$453.2MKey Investors
Silicon Valley BankManhattan Venture Partners (MVP)Generation Investment Management
2020-09-30IPO
2020-08-15Undisclosed
2020-06-08Debt Financing· $200M
Leadership Team
Dan Rogers
Chief Executive Officer
Dustin Moskovitz
CEO & Co-Founder
Recent News
2025-12-10
2025-12-09
Company data provided by crunchbase