Arcis Golf · 6 days ago
Vice President - Demand & Content Marketing
Dallas, TX
Full-time
Onsite
Director/Executive
10+ years expArcis Golf is redefining the modern club experience with nearly 80 premier properties across the United States. They are seeking a bold and imaginative Vice President of Demand & Content Marketing to lead the development of a marketing ecosystem that elevates their brand and drives inbound digital leads while ensuring measurable ROI across all channels.
Amusement Park and ArcadeLeisureMedia and EntertainmentRecreationSports
Responsibilities
Serve as company’s primary storyteller—crafting and guiding narratives that emotionally resonate with our audiences and align with Arcis’ brand purpose
Develop a cohesive editorial voice and tone for Arcis Golf and our Clubs that is adaptable across channels but rooted in authenticity and aspiration
Champion a storytelling-first mindset across marketing and the broader organization, ensuring stories lead campaigns, content, and communications
Build a central narrative framework that aligns with brand pillars—highlighting club life, member and guest experiences, hospitality, innovation, and transformation
Lead the vision, development, and execution of an integrated content marketing and digital demand generation strategy that supports brand growth, lead generation, and member engagement
Own and manage a content calendar for both Arcis and in working with our 77 clubs across all platforms—web, blog, social, email, video, and digital campaigns
Work closely with Revenue Operations to leverage HubSpot CRM and other sales and marketing technology tools to execute campaigns, automate workflows, segment audiences, and optimize performance
Partner with sales leadership to ensure digital programs are aligned with pipeline goals and revenue growth
Define and execute a best-in-class organic social media strategy across corporate and local club platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.)
Establish content pillars and social-first formats that are optimized for engagement, storytelling, and lead generation
Guide day-to-day social execution, from creative development and calendar planning to community management and real-time content
Create scalable playbooks and toolkits to empower local teams while maintaining brand consistency
Develop and implement reputation management strategies, including management, monitoring, and performance, across social channels and listening platforms
Drive the development of original branded video series, documentary-style content, and dynamic short-form video (or other content types) for social and digital
Explore new formats and platforms (e.g., Reels, Shorts, TikTok, LinkedIn, YouTube, podcasts, etc.) to expand brand storytelling
Collaborate with creative and production partners to deliver high-quality visual storytelling at scale
Explore use of AI and other emerging media as a technology solution for building and scaling content
Leverage HubSpot CRM platform (Marketing and Social Media modules) for supporting social media and content marketing
Build and nurture relationships with both internal and external content creators, influencers, and brand ambassadors that align with Arcis’ lifestyle ethos
Co-create content and campaigns that extend reach, drive relevance, and build trust
Track, monitor, measure, and optimize influencer, content creator, and brand ambassador campaign performance to maximize ROI
Build and lead a high-performing team of content strategists, social media managers, and freelancers/agency partners
Collaborate across digital marketing, CRM (HubSpot), creative services, go-to-market marketing, and Revenue Operations to align on messaging, campaign execution, and demand generation strategy—while ensuring data integrity, attribution, and reporting frameworks remain consistent
Serve as a key member of the marketing leadership team, contributing to brand strategy, campaign planning, and demand-driven marketing initiatives
Define KPIs for content, digital, and lead-generation initiatives, tracking performance and identifying optimization opportunities
Develop and review reports and dashboards that highlight marketing ROI across all channels—owning campaign-level reporting while partnering with Revenue Operations on attribution modeling, funnel reporting, and overall revenue analytics
Use data and insights to inform future content, adjust tone and format, and refine storytelling and demand-driving strategies over time
Qualification
Required
10+ years of experience in demand generation, content marketing, brand storytelling, and digital marketing leadership in a company or agency
A master storyteller with a portfolio that demonstrates strategic thinking, original storytelling, and content innovation across multiple channels
Strong expertise in HubSpot CRM and other sales/marketing technology platforms (automation, lead scoring, attribution, reporting)
Proven track record of partnering with Revenue Operations to maximize CRM and marketing technology impact
Proven ability to lead narrative development from ideation to distribution—across video, editorial, social, and digital formats
Deep understanding of digital marketing, SEO, SEM, paid media, funnel metrics, and ROI measurement
Demonstrated ability to connect marketing programs to measurable business results through KPI dashboards and ROI reporting
Strong editorial, writing, and messaging skills, with the ability to synthesize complex ideas into compelling, emotional content that also drives leads
Visionary leader with a passion for brand building, team development, and data-driven decision making
Bachelor's degree in Communications, Journalism, Marketing, or related field
Benefits
Competitive compensation
Comprehensive benefits
Club access perks
Company
Arcis Golf
Arcis Golf owns and operates golf facilities.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Narinder Sahai, CFA®
Chief Financial Officer
Chris J. Crocker
Chief Marketing Officer
Recent News
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