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Appspace · 1 week ago

Revenue Insights Analyst

United States

Full-time

Remote

Senior Level

5+ years exp

Appspace is dedicated to enhancing work experiences globally and is looking for a Revenue Insights Analyst to join their Marketing & Revenue Operations team. This role involves analyzing go-to-market data to provide insights that drive improvements in marketing, sales, and partnerships, ultimately impacting revenue growth.

Human ResourcesInformation TechnologySoftware

Work & Life Balance

Responsibilities

Data Compilation & Analysis: Gather, clean, and analyze GTM data from various sources, including CRM, marketing automation platforms, sales tools, and partner portals

Performance Reporting: Develop and maintain dashboards and reports that provide a holistic view of GTM performance across all stages of the revenue funnel

Marketing Effectiveness: Analyze marketing campaign performance, lead generation channels, and content effectiveness to identify areas for optimization and ROI improvement

Sales & Pipeline Metrics: Monitor and report on key sales metrics, including pipeline health, conversion rates, sales cycle length, and win rates, to identify bottlenecks and opportunities for acceleration

BDR Efficiency: Assess the efficiency and effectiveness of our Business Development Representative (BDR) team, providing insights into lead qualification, outreach strategies, and hand-off processes

Partner Performance: Track and analyze the performance of our partner ecosystem, identifying positive or negative trends and recommending strategies to maximize partner contributions

Trend Identification: Proactively identify significant positive or negative trends across all GTM functions and provide recommendations for strategic adjustments

Ad-Hoc Analysis: Conduct deep-dive analyses on specific GTM challenges or opportunities as needed, presenting findings and actionable recommendations to leadership

Cross-Functional Collaboration: Partner closely with leaders across Marketing, Sales, Partnerships, and Product to ensure data-driven decision-making and alignment on GTM strategies

Ideal Customer Profile (ICP) and Market Segmentation Analysis: Continuously refine and analyze our ICPs and market segments using data to ensure our GTM efforts are targeting the most profitable customer groups. This includes assessing demographic, behavioral, and psychographic data

Customer Journey Mapping & Optimization: Analyze data across the entire customer lifecycle to identify friction points and opportunities for improvement in the customer journey, from initial touchpoint to post-sale retention

Attribution Modeling: Develop and implement advanced attribution models to accurately measure the impact of various marketing channels and sales activities on revenue, providing a clearer understanding of ROI

Predictive Analytics & Forecasting: Utilize historical data and emerging trends to develop more accurate revenue forecasts, identify potential risks, and highlight future growth opportunities. This may involve leveraging AI/ML insights

Sales Enablement Effectiveness: Measure the impact of sales enablement initiatives (e.g., content, training, tools) on sales performance and efficiency, providing data-backed recommendations for optimization

Pricing and Packaging Insights: Analyze data related to pricing, packaging, and product adoption to identify opportunities for optimizing revenue and ensuring competitive positioning

A/B Testing and Experimentation Support: Provide analytical support for A/B testing and other GTM experiments, helping to design tests, analyze results, and derive actionable insights

Qualification

GTM analysisCRM proficiencyAdvanced ExcelBusiness intelligence toolsAnalytical skillsProactive mindsetCommunication skillsPresentation skills

Required

Bachelor's degree in Business, Marketing, Finance, Economics, or a related quantitative field

5+ years of experience in a revenue operations, sales operations, marketing operations, or business intelligence role, with a focus on GTM analysis

Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy

Proficiency in CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo)

Advanced Excel skills are a must; experience with business intelligence tools (e.g., Tableau, Power BI, Looker) is highly desirable

Solid understanding of GTM processes, including lead-to-opportunity, sales pipeline stages, and marketing funnel mechanics

Ability to translate complex data into clear, concise, and actionable insights for various audiences

Excellent communication and presentation skills, with the ability to influence stakeholders at all levels

Proactive and curious mindset, always looking for ways to improve performance and uncover new opportunities