Apply on Employer Site

Miami University · 1 day ago

Director of Communications and Marketing

Oxford, OH

Full-time

Hybrid

Lead/Staff, Director/Executive

$75K/yr - $80K/yr

5+ years exp

Miami University, established in 1809, is a top national public university located in Oxford, Ohio. They are seeking a Director of Communications and Marketing to lead integrated and comprehensive marketing strategies for the College of Arts and Science, enhancing its enrollment and brand recognition both regionally and nationally.

Higher Education

Responsibilities

Lead and implement integrated, comprehensive communication and marketing strategies for student recruitment and reputation building for the College of Arts and Science

In collaboration with leaders in UCM, CAS, and Enrollment Management and Student Success, develop marketing and communications plans designed to drive success with established enrollment and brand goals

Create and strategically execute marketing and communications plans to raise the College of Art and Science’s public profile, visibility, and brand recognition at the regional and national level using media relations, marketing and creative services, web and social media communication, targeted print and electronic communication, leadership communication, and other activities

Work closely with the media relations lead to stimulate and coordinate media interest in the college through press releases, media request responses, and targeted media contacts

Lead writer, editor, and publisher for recruitment collateral and all other CAS material including but not limited to e-newsletters, website content, brochures, handbooks, posters, digital screens, and the like

Manage vendors and freelancers that support marketing and communications for CAS (video, graphic design, PR, etc.)

Develop strategies for digital marketing

Oversee the division's web presence and collaborate with web team members to plan and implement university strategies and departmental requests

Ensure communication industry best practices are followed and monitor campus communication for internal/external response and/or legal concerns

Work with colleagues across the university to advance university-wide communication and enrollment management strategies

Represent the College of Arts and Science through participation in regular meetings of university-wide communicators (remotely or in person)

Collaborate with university-wide colleagues on special projects

Serve as a liaison between University Communications and Marketing and the College of Arts and Science, developing and assessing measurable goals and objectives that advance both Miami and the College of Arts and Science

Other duties as assigned

Qualification

Marketing communicationsMedia relationsDigital marketingProject managementGraphic designCollaborative environmentWritten communicationOral communicationEmotional intelligenceActive listening

Required

BA/BS degree with an emphasis in business, communications, marketing, journalism or a related field

At least five years of professional communications, marketing, journalism or relevant experience

Excellent written and oral communication skills

Ability to develop powerful messages for a wide range of audiences on diverse topics

Strong project management skills

Conceptual graphic design skills

Experience developing marketing or communications campaigns

Experience working in highly collaborative environments requiring interpersonal communication competence, initiative, active listening, and emotional intelligence

Preferred

MA/MS/MBA degree in business, communications, marketing, journalism or relevant field

At least five years of managerial/director experience in public relations, marketing or communications

Demonstrated understanding of the higher education environment

Experience with multicultural marketing and communications

Demonstrated understanding of the value of storytelling

Experience in a highly collaborative environment working with colleagues and peers to achieve enrollment, revenue generation, fundraising or similar goals

Demonstrated knowledge and experience with relational databases such as constituent relationship management (CRM) system (Slate)

Company

Miami University

Glassdoor4.1

Strong academics, highly personal instruction, energetic campus life, successful graduates — Miami University sets the standard for public higher education on one of America’s most beautiful campuses.

Founded in 1809

Oxford, Ohio, USA

1001-5000 employees