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MSC Cruises · 2 weeks ago

Sr. Analyst - Casino Database

Miami, FL

Full-time

Onsite

Mid, Senior Level

3+ years exp

MSC Cruises is a global cruise line company, and they are seeking a Sr. Analyst to maximize net revenue and margins from the casino database. The role involves managing the casino database, creating targeted marketing campaigns, and analyzing customer data to drive future decisions and enhance the Casino Loyalty Program.

LeisureTourismTravel

No H1B

U.S. Citizen Only

Responsibilities

Transform data into insights, make strategic recommendations with a holistic commercial approach, and communicate effectively to leadership to get buy-in

Build out and automate reports and dashboards to monitor the behavior and profitability of various Casino segments

Evaluate expected reinvestment to pull lists for email and direct mail campaigns

Segment casino marketing database to maximize profitability of targeted player groups, identify drivers of repeat visitation and individual guest preference and incorporate in to DM/EM campaigns, and constantly develop and trial ways to increase trip frequency and spend amongst past and potential guests

Collaborate with team to develop database marketing promotions, guest retention strategies, and special events in order to drive higher engagement and response rates from guests, ultimately increase visitation from all guest segments

Delivers insightful and timely post-analysis of all campaigns

Construct A/B tests and report on incrementality and statistical significance

Submit creative briefs to Marketing department with ship, sailings, and offer information

Work closely with Director of Casino Loyalty on launch of new loyalty program and marketing initiatives to database of loyalty members

Analyze behavior and spend of Casino Loyalty Program participants and recommend enhancements and creative offerings to appeal across multiple guest segments

Create and maintain a Casino marketing calendar and campaign status tracker

Partner with CRM and Business Intelligence teams to assist with data questions; perform data forensics and data hygiene tasks as needed

Proactively recommend process improvements and take initiative to create new views that will help evaluate the business

Champion relentlessly for optimal internal costs by developing revenue models to showcase net positive impact to operating income of casino customers

Explore and analyze external sources to expand casino database

Partner with Shipboard Operations, IT, and Analytics to constantly improve quantity and quality of casino database

Perform other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management

Qualification

CRM analyticsDatabase designMicrosoft SQL ServerPower BIData visualizationMicrosoft ExcelData manipulationStatistical knowledgeWritten communicationOral communicationLeadership skills

Required

Four-year Bachelor's degree in Business, Marketing, or similar background

3+ years of work experience in marketing or CRM analytics

Understanding of database design and information systems, structure, functions and processes, and experience with database tools

Strong proficiency in query/reporting tools, such as Microsoft SQL Server, MS Access, or Hyperion

Strong proficiency in visualization tools, such as Power BI or Tableau

Highly proficient in Microsoft Excel – comfortable using advanced formulas and maintaining large spreadsheets with high level of accuracy; experience with macros a plus

Experience manipulating large volumes of data from various sources and creating output files for various processes

The individual must possess strong written and oral communication skills and be able to work effectively with all levels of organization

Understanding of the business in order to validate findings and conclusions and ensure data integrity and accuracy at all times

Facilitate meetings and present solutions to issues with groups while dealing with variety of variables in situations where no standardization exists

Ability to work in a fast-paced environment and prioritize accordingly

Knowledge of statistics and predictive behavior modeling

Ability to respond to inquiries from other departments, customers, or members of the business community

Leadership skills to proactively institute financial discipline

Create executive level reports and presentations

US Passport or US Permanent Residents

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