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Blue Owl Capital · 23 hours ago

Marketing Content Strategist, Principal

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

$200K/yr - $225K/yr

10+ years exp

Blue Owl Capital is a leading asset manager that is redefining alternatives, managing over $295 billion in assets. They are seeking a senior, experienced Content Strategist to define the content strategy for Blue Owl, deepen and expand the reach of their existing marketing efforts, and proactively generate new ideas and strategies.

BankingConsumer LendingFinanceFinancial ServicesLending

Responsibilities

Develop and execute a Content Marketing strategy in partnership with the global heads of client marketing, investor relations and other senior executives

Liaise with senior distribution, client-service, and investment professionals to assess client needs; partner with product marketers to translate the Firm’s competitive advantages and investment intelligence into compelling narratives that increase client/prospect awareness of—and familiarity with—our products, capabilities, and overall brand positioning

Promote our investment capabilities by delivering deep analysis and thought leadership, targeting key growth markets and strategic opportunities for Blue Owl. Develop content that clearly articulates our competitive advantages and drives increased client and prospect engagement in these areas

Develop and maintain relationships with a diverse network of senior experts throughout the organization and externally ensure flawless execution and timely delivery of strategic goals, including the writing of white papers, articles, product collateral, platform-onboarding materials, among others

Engender a pro-active content marketing approach by anticipating communication needs and staying abreast of developments in new and existing products in terms of structure, staffing, performance, and competitive strengths

Understand and uphold high editorial standards to express the corporate voice with authority and consistency with the brand

Work together with the Marketing team to ensure proper distribution of content through a wide array of media, including web, events, podcasts, advertising, earned-media, social, among others

Work together with the Marketing team to help develop tracking analytics to gauge penetration and efficacy of content distribution; conduct post-campaign analysis to assess what worked well and identify areas for improvement

Qualification

Financial services marketingContent creationAsset management knowledgeRelationship managementStrategic thinkingInterpersonal skillsTime managementAdaptability

Required

10 + plus years of financial services marketing writing experience with demonstrable skills in content creation and management, product mastery and positioning, and relationship management; previous journalistic experience a plus

In-depth knowledge of the asset management industry, investment products, and services across multiple distribution channels

Strong understanding of the asset-management competitive landscape; experience with both traditional and alternative investment products and private market solutions

Possess a unique and credible voice and point of view to proactively create timely and insightful content

Ability to develop and maintain lasting relationships with senior professionals; highly evolved interpersonal skills; goal oriented

Outstanding skills in organization, prioritization, and time management

Entrepreneurial spirit, adaptable and commercial with the ability to drive outcomes and set own priorities and deadlines

Ability to think strategically and execute tactically