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DraftKings Inc. · 1 week ago

CRM Manager, Casino

Boston, MA

Full-time

Onsite

Senior Level

$111K/yr - $139K/yr

5+ years exp

DraftKings Inc. is a publicly traded technology company headquartered in Boston, focused on shaping the future of gaming through innovation and AI. As a CRM Manager for Casino, you will lead the CRM strategy and execution for engaging players, driving retention and loyalty through personalized marketing campaigns.

Fantasy SportsGamingOnline GamesSports

Culture & Values

Responsibilities

Own the end-to-end CRM strategy for calendar-based communications across DraftKings Casino and Golden Nugget brands

Lead an operational marketing team, setting the bar for performance, campaign execution, and delivery

Build and manage the marketing calendar, aligning messaging and segmentation around key promotional and seasonal moments

Partner across Marketing, Analytics, Engineering, and Operations to streamline workflows and enhance personalization through data and automation

Establish clear decision frameworks and regularly present campaign insights and performance results to senior stakeholders

Create and maintain a rigorous A/B testing agenda to drive continuous performance improvements across channels

Optimize campaigns across email, push, and in-app by leveraging impactful messaging, detailed targeting, and smart segmentation strategies

Identify and implement new strategies that enhance customer engagement, retention, and LTV

Qualification

CRM strategyA/B testingData-driven decision makingPeople managementCRM toolsAnalytical mindsetPassion for gamingProject managementAttention to detailCommunication skills