Apply on Employer Site

Join Parachute · 2 weeks ago

Senior Associate, Paid Social

Austin, TX

Full-time

Onsite

Mid, Senior Level

2+ years exp

Join Parachute is a company that has reimagined the plasma donation experience through technology and design. The Senior Associate of Paid Social will be responsible for developing strategic campaigns to engage and retain plasma donors via paid social channels, ensuring brand consistency and driving campaign performance.

BiotechnologyHealth CareMedical

Growth Opportunities

Hiring Manager

Madelyn Metzger

Responsibilities

The Senior Associate of Paid Social will be responsible for developing and executing strategic campaigns to acquire, engage, and retain plasma donors through paid social channels — primarily Meta and YouTube, with potential to expand to platforms like TikTok and others

Reporting to the Senior Manager of Performance Marketing, this role will focus on delivering the most compelling message to the right audience at the right time — driving both performance and brand consistency across platforms

Build and launch campaigns across platforms like Facebook, YouTube, Instagram etc

Work with Brand to ensure consistent, engaging messaging across paid social

A/B Test messaging strategies to identify the most impact channels and copy

Use data to uncover new opportunities for scaling and continually improve campaign efficiency