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Egnyte · 1 month ago

Sr Partner Marketing Manager, Demand Generation

United States

Full-time

Remote

Senior Level

$150K/yr - $185K/yr

7+ years exp

Egnyte is a secure multi-cloud platform for content security and governance. The Sr. Partner Marketing Manager, Demand Generation will develop and execute marketing programs to drive demand and support the partner sales pipeline through collaboration with various stakeholders.

CollaborationComputerData GovernanceEnterprise SoftwareFile Sharing

Growth Opportunities

Responsibilities

Develop and execute against a partner marketing demand generation plan that includes quarterly, measurable targets aligned to partner sales goals

Track, analyze and report on performance against goals, ROI of partner marketing investments, and impact on bookings

Build marketing toolkits, playbooks and templates and drive partner adoption, to support partner implementation of lead generation campaigns around key Egnyte initiatives

Work proactively with Egnyte partner managers and strategic MSP/VAR partners to build and deliver effective joint marketing demand-generation campaigns and virtual or in-person events

Manage MDF investments, including planning, execution and results tracking

Collaborate with field marketing to amplify Egnyte hosted customer events, webinars and initiatives through partners to drive expanded reach and pipeline

Build scalable one-to-many lead generation programs to fuel and scale partner engagement and productivity

Improve and oversee partner lead routing and reporting processes

This role requires up to 30% travel

Qualification

Demand generationPartner marketingMarketing automationCRM platformsProject managementCollaboration skillsWritten communicationVerbal communication

Required

7+ years of technology marketing experience including at least 5 years developing and executing successful demand generation and sales growth initiatives with, and for technology channel partners

Experience working directly with partners to drive mutual sales and marketing goals

Expertise building and executing co-branded lead generation campaigns leveraging digital, social and virtual or in-person events with partners

Hands-on experience working with marketing automation and CRM and marketing automation platforms such as Marketo, SalesForce.com, Outreach, Stensul

Ability to manage multiple projects and a passion for data-driven metrics