Homebase · 12 hours ago
Head of Growth Marketing (Hybrid)
San Francisco, CA
Full-time
Hybrid
Director/Executive
10+ years expHomebase is a company dedicated to supporting small businesses through innovative solutions. They are seeking a strategic and results-oriented Head of Growth Marketing to develop and execute acquisition strategies, optimize key performance metrics, and lead a cross-functional growth team to achieve aggressive growth targets.
AppsHuman ResourcesProfessional ServicesSoftware
Responsibilities
Develop and execute acquisition strategies across paid and organic channels, including Meta, YouTube, SEO, Direct Mail, and mobile
Build and scale unified, integrated marketing programs that fuel sustainable top-of-funnel growth
Optimize key metrics like CAC, payback period, ROAS, and conversion rates
Build a culture of rapid experimentation across web and campaign surfaces
Leverage AI tools and automation to accelerate execution, improve performance, and scale intelligently
Lead and grow a cross-functional growth team spanning digital media, offline, content, Web/CRO, and SEO/GEO
Foster a performance-driven, collaborative culture
Work closely across GTM teams, including Product Marketing, Lifecycle Marketing, Product Growth, and Sales, to optimize paid product adoption within the customer's first 60 days
Qualification
Required
10+ years in Growth Marketing with 5+ years leading teams in fast-growth environments
Proven track record scaling paid digital, SEO/GEO, and content marketing with measurable results
Demonstrated success launching and optimizing new channels and building integrated growth programs
Hands-on experience with AI-driven marketing tools, automation, and advanced analytics to drive performance and team adoption
Expert in performance analysis and rapid strategic pivots based on data insights
Track record of hitting aggressive growth targets in competitive markets
Preferred
Experience in growth roles targeting SMBs, prosumers, or freemium-to-paid models
Benefits
Stock options + 401(k) with 4% match
Medical, dental, and vision coverage + FSA options
Unlimited PTO (salaried) + company holidays
Up to 12 weeks of paid parental leave (after 6 months of service)
Life insurance + short/long-term disability coverage
Work From Anywhere Month + meeting-free weeks yearly
Meals provided, commuter benefits, team offsites, and Customer Days
Stock options + TFSA/RRSP with 4% company match
Comprehensive medical, dental, and vision for you and your dependents
Flex time off + company holidays + designated focus periods
Maternity/Parental Leave EI top-up support offered (after 6 months of service)
Life insurance + short/long-term disability coverage
Meals provided, team offsites, and Customer Days
Company
Homebase
Homebase is a software application that provides tools for employee scheduling, time tracking, communication, and task management.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$189MKey Investors
L CattertonBank of America Breakthrough LabNotable Capital
2024-04-03Series D· $60M
2023-05-16Non Equity Assistance
2021-11-15Private Equity· $30M
Leadership Team
John Waldmann
Founder & CEO - We're hiring!
Philip Moon
CFO
Recent News
The Independent
2025-12-29
London Evening Standard
2025-12-29
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