Apply on Employer Site

The Cook & Boardman Group, LLC · 3 days ago

Digital Marketing Manager

Winston-Salem, NC

Full-time

Onsite

Senior Level

5+ years exp

The Cook & Boardman Group, LLC is a leading provider of architectural doors and security integration services. They are seeking a data-driven Digital Marketing Manager to lead the creation, execution, and optimization of integrated marketing campaigns that drive demand and support revenue growth.

ArchitectureCommercialConstruction

Responsibilities

Develop, execute, and optimize demand generation and lead generation campaigns that support marketing and sales pipeline goals

Build multi-channel marketing programs using paid media, email, social media, press, and content syndication

Create and execute account-based marketing (ABM) campaigns targeting priority markets, accounts, and buyer personas

Partner with internal teams and external vendors to ensure timely and high-quality campaign delivery

Build and manage workflows, segmentation, lead scoring, and automated nurture programs within the marketing automation platform (HubSpot preferred)

Ensure accurate lead capture, qualification, routing, and handoff to sales through CRM and marketing automation tools

Maintain strong alignment with sales to improve lead quality, follow-up processes, and conversion rates

Utilize analytics and reporting tools to measure campaign performance, identify trends, optimize strategies, and deliver actionable insights to marketing leadership

Monitor web traffic, engagement, and conversion performance using tools such as HubSpot and Google Analytics

Maintain dashboards and reporting frameworks that communicate campaign impact and ROI

Collaborate with content, product, and sales teams to ensure campaign assets align with buyer needs, industry trends, and Cook & Boardman’s brand messaging

Support the development of targeted messaging and content aligned to key personas and market segments

Qualification

Digital marketingMarketing automationCRM systemsB2B marketingGoogle AnalyticsData-drivenProject managementCommunication skillsOrganizational skills

Required

5+ years of experience in digital marketing, demand generation, or campaign management (B2B preferred)

Hands-on experience with marketing automation platforms (HubSpot strongly preferred) and CRM systems (e.g., Microsoft Dynamics)

Solid understanding of web analytics and digital performance measurement (Google Analytics)

Proven experience supporting distributed sales teams or channel organizations is a plus

Highly analytical and data-driven; able to translate insights into recommendations

Excellent communication, organization, and project management skills

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Preferred

Experience in construction, building products, or related industries preferred but not required

Benefits

Comprehensive Benefits: Health, dental, vision, prescription coverage, life insurance, and 401(k) with company match.

Work-Life Balance: Generous paid time off for rest, family, and self-care.

Career Growth: You’ll benefit from continuous learning, mentorship, and leadership training including access to C&B University, our in-house development program.

Supportive Culture: Innovation, creativity, and teamwork are at the heart of everything we do.

Company

The Cook & Boardman Group, LLC

For over 65 years, The Cook & Boardman Group has been at the forefront of the construction and security industries, evolving from a regional distributor into the nation’s largest provider of Doors, Frames, & Hardware Solutions and Electronic Security & Access Control.

Founded in 1955

Winston Salem, North Carolina, USA

1001-5000 employees