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UGG · 3 days ago

Personalization & UX Manager, UGG North America

United States

Full-time

Remote

Mid, Senior Level

$120K/yr - $130K/yr

5+ years exp

UGG is part of Deckers Brands, which is committed to delivering exceptional business results and fostering an inclusive workplace. The Personalization & UX Manager will lead the strategy and execution of personalized consumer journeys on UGG.com, managing a team and collaborating with cross-functional partners to enhance digital experiences.

E-CommerceFashion

Responsibilities

Define, own, and execute the onsite personalization, UX, and UI design strategy for UGG North America

Act as a key member of the UGG NA eCommerce leadership team, influencing broader site strategy and business decisions

Establish a unified experience vision and design language that balances brand storytelling with conversion-focused UX

Build business cases to size, prioritize, and secure buy-in for personalization and UX opportunities, driving measurable revenue growth

Lead the design, execution, and scaling of personalization tactics, including product recommendations, tailored content, targeted offers, and custom browsing paths

Oversee the UX and UI design process from concept to launch, ensuring experiences are functional, accessible, and visually aligned with brand identity

Ideate, develop, and launch a cadence of A/B and multivariate tests that refine UX, maximize engagement, and optimize conversion across segments

Partner with analytics teams to establish clear KPIs and dashboards that track performance, measure impact, and surface insights

Translate data-driven insights into actionable improvements across site merchandising, storytelling, and content strategy

Partner with Marketing, CRM, and Retail teams to ensure cohesive, omnichannel consumer journeys across touchpoints

Manage and mentor a team of UX and UI Designers, fostering collaboration, creative excellence, and professional growth

Qualification

Personalization strategyUX designUI designA/B testingDigital marketingECommerce experienceConsumer journey mappingAnalytical skillsTeam managementCollaborationStorytellingProject managementGrowth mindset

Required

Bachelor's Degree in Business, Marketing, Digital Commerce, or related field (or equivalent experience)

5–7 years of experience in eCommerce, digital product management, or digital marketing, with a strong focus on personalization, UX, and design

Proven track record of driving personalized site experiences that improved consumer engagement and conversion

Strong understanding of consumer journey mapping and full-funnel optimization

Hands-on experience with A/B testing tools, personalization platforms, and analytics suites (e.g., Dynamic Yield, GA4)

Strong analytical and quantitative skills, with the ability to size opportunities and translate data into clear business recommendations

Direct managerial leadership experience

Consumer-obsessed with a passion for creating experiences that delight and inspire

Excellent storytelling and influencing skills, with the ability to present to senior leaders and gain alignment

Strong project management and prioritization skills, with the ability to balance multiple initiatives in a fast-paced environment

Collaborative and cross-functional mindset, with experience driving alignment across diverse stakeholders

Known for a growth mindset, curiosity, and ability to innovate within complex organizations

Ability and desire to lead people

Preferred

Experience working in a B2C lifestyle or consumer brand environment preferred

Familiarity with HTML/CSS/JavaScript and working alongside UI developers is a plus

Benefits

Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.

Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.

Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.

Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras

Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.

Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.