Docusign · 11 hours ago
Account-Based Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$102K/yr - $157K/yr
5+ years expDocusign is a leader in electronic signature and contract lifecycle management solutions, serving over 1.5 million customers worldwide. The Account-Based Marketing Manager will develop and execute personalized marketing campaigns aimed at driving expansion and retention within strategic enterprise accounts, collaborating closely with sales and customer success teams to maximize product adoption.
Business Process Automation (BPA)Cloud ManagementComputerE-SignatureInformation TechnologySaaSSoftware
No H1B
Responsibilities
Collaborate closely with Enterprise Account Executives (AEs) and Customer Success Managers (CSMs) to identify whitespace opportunities, cross-sell/up-sell potential, and strategic relationships within a named list of 10-15 top-tier accounts
Design and execute highly personalized ABM campaigns across multiple channels, including personalized content, digital advertising (LinkedIn, programmatic), direct mail, executive events, webinars, and sales enablement assets
Work with the content, product marketing, and values consulting teams to tailor messaging and value propositions specific to the goals, pain points, and existing tech stack of individual accounts
Equip Enterprise Sales and CS teams with the necessary tools, talking points, and insights to activate their part of the ABM program and drive targeted engagement
Define, track, and analyze key metrics, including pipeline influenced, account engagement scores, new contract value (ACV) from expansion, contact acquisition, and overall program ROI
Present insights and recommendations to marketing and sales leadership
Leverage intent data and platform intelligence to trigger timely, relevant campaigns, and surface high-priority accounts and contacts to the sales team
Qualification
Required
5+ years of experience in B2B marketing, with at least 2 years specifically managing and executing ABM programs for enterprise or strategic accounts
Demonstrated success in driving pipeline and revenue growth through targeted expansion campaigns (up-sell/cross-sell)
Experience with modern ABM platforms (e.g., Demandbase, Influ2) and Salesforce (or a similar CRM) for tracking, reporting, and campaign management
Experience with enterprise sales cycle, complex buying committees, and the distinction between Land and Expand strategies
Bachelor's degree in Marketing, Business, or a related field
Preferred
Excellent collaboration and communication skills, with the ability to influence cross-functional teams (Sales, CS, Product)
Experience in the B2B SaaS or Cloud Technology space
Familiarity with leveraging Customer Health Score data from Customer Success platforms
Experience developing and hosting executive-level engagement events (e.g., executive roundtables)
Certification in relevant ABM frameworks or platforms
Experience with strategic thinking and planning
Proven results-driven execution
High attention to detail and quality
Experience with analytical and data-informed decision making
Benefits
Paid Time Off: earned time off, as well as paid company holidays based on region
Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
Retirement Plans: select retirement and pension programs with potential for employer contributions
Learning and Development: options for coaching, online courses and education reimbursements
Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
Company
Docusign
DocuSign helps small- and medium-sized businesses collect information, automate data workflows, and sign on various devices.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.29BKey Investors
Bank of AmericaFounders Circle CapitalGreenspring Associates
2025-05-27Post Ipo Debt· $750M
2018-04-27IPO
2016-10-12Secondary Market
Leadership Team
Allan Thygesen
Chief Executive Officer
Sagnik Nandy
Chief Technology Officer
Recent News
2026-01-16
2026-01-15
Company data provided by crunchbase