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Direct Supply · 2 hours ago

Product Marketing Manager - Platforms and Services

Milwaukee, WI

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

Direct Supply is building the future of healthcare technology with industry-leading products, solutions, and platforms to help improve the lives of millions of seniors. The Product Marketing Manager – Platforms and Services will develop and execute go-to-market strategies to drive product adoption and growth, collaborating across various teams to ensure successful product launches and market engagement.

E-CommerceHealth CareHospitalMedical

Responsibilities

Define and execute go-to-market strategies that drive rapid adoption, expansion, and retention of Direct Supply technology and services solutions

Craft clear, compelling product positioning and messaging that differentiates our solutions and resonates with target senior living customers

Deliver high-impact enablement materials — including pitch decks, case studies, and competitive resources — to improve sales team effectiveness, deal velocity, and win rates

Conduct market, customer, and competitive research to uncover actionable insights that shape product strategy and inform marketing execution

Track adoption, onboarding speed, campaign impact, and customer engagement, using performance data to optimize tactics and maximize lifecycle retention

Lead cross-functional alignment with Product, Sales, Marketing, and Customer Success through standardized GTM playbooks and forums that drive clarity and execution

Represent Marketing in strategic planning and leadership meetings to ensure prioritization, alignment, and measurable impact in the market

Qualification

Product marketingGo-to-market strategyDigital marketing channelsCampaign performance analyticsMarket insights translationStakeholder managementCross-functional collaborationCommunication skillsAdaptability

Required

8+ years of experience in product marketing, go-to-market strategy, or related roles within technology product organizations

Proven track record of developing positioning, messaging, and enablement programs that deliver measurable revenue and adoption impact

Strong ability to influence cross-functional teams, driving alignment and execution across Product, Sales, Marketing, and Customer Success

Proficiency in leveraging AI-driven insights, analytics, and digital-first GTM strategies to guide decision-making and optimize outcomes

Exceptional written and verbal communication skills, with the ability to craft compelling narratives for both internal teams and customer-facing content

Demonstrated ability to translate market insights into strategic messaging that fuels product growth and differentiation

Strong technical aptitude in digital-first marketing channels and campaign performance analytics

Excellent ability to manage multiple priorities and deliver results in a fast-paced, cross-functional environment