Cedars-Sinai · 2 weeks ago
Lead Engineer, Digital Optimization and Analytics - Hybrid
Cedars-Sinai Medical Center is a renowned healthcare institution recognized for its excellence in patient care and innovative research. The Lead Engineer, Digital Optimization and Analytics will play a crucial role in enhancing the organization’s digital analytics and personalization capabilities while ensuring compliance with data regulations. This position involves leading projects, collaborating with various teams, and implementing advanced tracking solutions to optimize user engagement across digital platforms.
Responsibilities
You’ll partner closely with marketing, analytics, and engineering teams to define, implement, and optimize user event tracking, A/B testing, personalization, and consent management across multiple web properties and applications
Lead and manage projects that enhance Cedars-Sinai’s event tracking, personalization, and data collection architecture
Collaborate with internal stakeholders to define business requirements and translate them into technical data tracking and personalization solutions
Architect, implement, and maintain advanced tracking solutions using Adobe Launch and Adobe Experience Platform (AEP) leveraging XDM schemas and real-time data flows into Customer Journey Analytics (CJA)
Drive implementation and optimization of Kameleoon for A/B testing and personalization across web and mobile platforms, ensuring performance and HIPAA compliance
Partner with the marketing organization to integrate and operationalize the upcoming Customer Data Platform (CDP) initiative, aligning data flows and personalization capabilities across all digital channels
Expand compliance and privacy readiness by integrating Sourcepoint CMP for GDPR and CCPA consent management across all applicable properties
Oversee implementation across two CMS platforms—Adobe Experience Manager (AEM) (React-based SPA) and Webflow—to ensure consistent tracking coverage and data quality
Maintain and evolve a rich, event-driven dataLayer architecture designed to collect asynchronous, structured event data from all digital applications
Collaborate with development and analytics teams to validate, QA, and troubleshoot event tracking data and tagging behavior
Serve as a subject matter expert for web event tracking, data architecture, and tag management best practices
Partner with the Digital Analytics team to design more meaningful dashboards and reports that provide actionable insights and answer key business questions
Mentor and collaborate with the existing Senior Programmer Analyst to foster a cohesive, high-performing tracking and testing team
Establish best practices for version control, documentation, and testing processes to ensure reliability and scalability of tagging solutions
Communicate project progress, risks, and opportunities effectively to leadership and cross-functional stakeholders
Qualification
Required
Eight (8) plus years of technical experience in web analytics implementation, tag management, personalization and A/B testing
Two (2) plus years of experience leading small technical teams or projects with proven ability to manage timelines, priorities, and stakeholder communication
Expert-level proficiency in Adobe Launch, Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA), or similar analytics platforms
Hands-on experience implementing A/B tests and personalization using Kameleoon, Adobe Target, or Optimizely
Advanced JavaScript, DOM manipulation, and asynchronous data handling experience (ES6+)
Experience developing and maintaining dataLayers for modern single-page applications (SPAs) using React
Familiarity with Adobe Experience Manager (AEM) architecture and integration points for tracking
Experience managing tracking implementations for low-code / no-code platforms such as Webflow
Strong understanding of privacy and data compliance standards (HIPAA, GDPR, CCPA) and implementation of consent management tools such as Sourcepoint CMP
Proven experience collaborating with marketing and data teams to align tracking and analytics with business strategy
Experience with modern Customer Data Platforms (CDPs) such as Adobe Real-Time CDP or Treasure Data
Experience designing and maintaining pipelines that streamline data between digital and offline environments, including exporting datasets for advertising platform activation and ingesting offline data from third-party sources for unified customer profiles
Familiarity with APIs, server-side tagging, or streaming data ingestion pipelines a plus
Excellent project management skills: able to define scope, plan work, lead sprints, and deliver results on time
Strong communication and presentation skills, with an ability to build trust across technical and non-technical stakeholders
Bachelor's degree in Computer Science, Engineering, Data Science, or a related technical field
Preferred
Prior experience in healthcare, HIPAA-compliant, or regulated enterprise environments preferred
Adobe certification preferred. (Adobe Launch, Adobe Experience Platform, or Customer Journey Analytics)
Certifications in Kameleoon, Optimizely, or other A/B testing platforms highly desirable
Familiarity with Treasure Data, Adobe Real-Time CDP, or similar platforms is a plus
Project management certification (Agile, Scrum Master, or PMP) is a plus
Benefits
Learning programs
Tuition reimbursement
Performance-improvement projects
Company
Cedars-Sinai
Since its beginning in 1902, Cedars-Sinai has evolved to meet the healthcare needs of one of the most diverse regions in the nation, continually setting new standards for quality and innovation in patient care, research, teaching and community service.
H1B Sponsorship
Cedars-Sinai has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (91)
2023 (81)
2022 (92)
2021 (92)
2020 (65)
Funding
Current Stage
Late StageTotal Funding
$63.31MKey Investors
American Academy of Orthopaedic SurgeonsCalifornia HealthCare FoundationNational Heart, Lung and Blood Institute
2023-12-01Grant· $0.01M
2023-05-25Grant· $28M
2022-06-16Grant· $7M
Leadership Team
Recent News
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