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Shure Incorporated · 1 day ago

Specialist I, Global Marketing (B2B Product Launch Support)

Niles, IL

Full-time

Hybrid

New Grad, Entry Level

$55K/yr - $88K/yr

0+ years exp

Shure Incorporated is a leading global manufacturer of audio equipment, seeking a Global Marketing Specialist to support B2B product launches and demand generation campaigns. The role involves coordinating with various teams to connect with IT decision-makers and enhance Shure's collaboration solutions worldwide.

Consumer ElectronicsElectronicsManufacturingProduct DesignWireless

Comp. & Benefits

No H1B

Responsibilities

Coordinate closely with the Solution Marketing Lead to support the launch and go-to-market of new products and portfolio additions, including development of marketing messaging and content in alignment with product management, technology partnership teams, regional sales, and customer success teams

Leveraging guidance from marketing leads and input from product management, assist in refining new product value propositions, translating planned product features into relevant user benefits

Coordinate with Global Product Development and Product Management Teams to manage timing and process for product sample procurement and logistics, specifications, and other product-dependent deliverables

Align with Conferencing Technology Partner Marketing Team to align new product launch efforts and co-marketing campaigns with broader, ongoing initiatives to ensure streamlined global and regional implementation where required

Assist in the tracking of project budget allocations for multiple efforts and coordinate various administrative tasks related to vendor interactions and documentation processes

Actively seeks opportunities to further develop in-depth product and customer knowledge, including trainings, industry event opportunities, regional team interactions/feedback

Actively seeks opportunities to further develop in-depth product and customer knowledge (including training, attending trade shows, visiting key customers, etc.)

Qualification

B2B marketingDigital marketingProject managementAdobe Creative SuiteData analysisInterpersonal skillsCommunication skillsOrganizational skillsCreative thinking

Required

Bachelor's degree required in Marketing, Business, Communications, or related field

0-2 years of experience, preferably in an international B2B environment

Project management experience with demonstrated ability to manage multiple projects and tasks at the same time

Strong interpersonal skills with the ability to participate in constructive discussions among a wide range of cross-functional partners

Excellent proofreading skills with an eye for correct grammar and an ear for good copy

Strong visual sense with the ability to evaluate photography and graphic layouts for both style and impact

Proficiency with computers and ability to efficiently work in Microsoft Word, Excel, PowerPoint, and Adobe Creative Suite

Excellent analytical skills with the ability to interpret data and make data-driven decisions

Exceptional communication and organizational skills, and the ability to effectively prioritize and manage multiple projects while being detail-oriented

Self-motivated with the ability to work independently and as part of a team in a fast-paced environment and complex matrix structures

Creative thinking and problem-solving abilities

Strong understanding of advertising, campaign management, and digital marketing principles

Ability to travel internationally

Ability to work in a highly matrixed organization

Experience working virtually with remote teams