Apply on Employer Site

dentsu · 2 days ago

Senior Associate, National Audio Investment

New York, NY

Full-time

Hybrid

Mid, Senior Level

$51K/yr - $83K/yr

2+ years exp

Dentsu is a global marketing agency, and they are seeking a Senior Associate for National Audio Investment. This role involves executing national audio buying across various platforms while ensuring campaigns are effectively planned, activated, and aligned with client goals.

AdvertisingInformation ServicesMarketing

Responsibilities

Issue RFPs, evaluate vendor proposals using ACT1 research, and build tactical schedules and recommendations aligned to client KPIs

Execute and optimize national audio buys in MediaOcean across terrestrial radio, podcasting, and digital audio

Negotiate rates, added value, bonus weight, and makegoods

Issue insertion orders (IOs) and maintain campaign buysheets

Track pacing, delivery, makegoods, and campaign optimizations

Manage added value and makegood trackers

Maintain accurate campaign documentation and budget summaries

Reconcile billing discrepancies with vendors and Finance

Deliver post-buy analyses and performance reporting

Serve as the primary day-to-day contact for vendor partners, developing and maintaining strong relationships

Prepare client updates on campaign status, pacing, optimizations, and performance

Partner with Planning, Strategy, Creative, Traffic, and Finance teams for seamless execution

Develop client-facing and internal materials, including recaps, vendor evaluations, and performance summaries

Monitor audio marketplace trends, partner offerings, and changes in platform capabilities

Participate in vendor meetings and industry presentations to deepen expertise and surface actionable learnings

Translate performance data and marketplace insights into future-planning recommendations

Support special client projects, such as marketplace updates, category POVs, and upfront materials

Qualification

Media buying experienceMediaOcean proficiencyNegotiation skillsACT1 knowledgeAnalytical skillsMicrosoft Office proficiencyAttention to detailCommunication skillsOrganizational skillsProblem-solving abilities