Lead Web Analyst, Central jobs in United States
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University of Rochester · 2 months ago

Lead Web Analyst, Central

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level, Lead/Staff
money$97K/yr - $145K/yr
date7+ years exp

The University of Rochester is committed to fostering an inclusive and welcoming culture. They are seeking a Lead Web Analyst to lead a comprehensive web analytics and digital performance tracking program, integrating digital marketing goals with technical systems to deliver actionable insights and support strategic decision-making.

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H1B Sponsor Likelynote

Responsibilities

Develops, implements, and manages analytics and performance tracking for web and digital elements across the enterprise
Designs processes and workflows that support reliable, scalable data flow and insights
Implements real-time and static data across multiple channels to map user flows, inform user personas, and lead optimization tactics and projects
Ensures that dashboards accurately reflect real‑time performance
Utilizes a suite of tools and solutions to efficiently analyze trends and results, leveraging automation where possible
Audits analytics and tracking implementation to identify gaps and executes improvements to meet short-term and long-term goals
Partners with digital, marketing, and content strategists and specialists to define key performance indicators (KPIs) and ensure accurate and efficient measurement in conformance with privacy regulations, policies, and best practices
Aligns web analytics and tracking with an enterprise-wide digital and marketing strategy
Designs, builds, and maintains user‑friendly, interactive dashboards to support strategic decision‑making
Leverages data to deliver insights on audience behavior, user experience (UX), and web and digital campaign performance by connecting quantitative and qualitative data from both internal and external sources and channels
Identifies data trends and analyzes results to provide actionable insights
Develops visualizations, summarizes findings, and presents them to key stakeholders and leadership
Partners with leadership to drive alignment, consistency, and efficiency of dashboards and reporting across an enterprise-wide integrated team
Collaborates with data engineers, solution architects, web developers, and privacy and security experts, and agencies/consultants to connect and maintain data pipelines and system integrations across digital experience and web platforms
Evaluates, develops, and pilots new analytics and AI‑driven tools for deeper insights and automation
Leads efforts to define, document, and implement consistent analytics and tracking across digital platforms in accordance with regulations, policies, standards, and guidelines
Establishes enterprise-wide conventions for tracking, tagging, and metadata
Collaborates with marketing and communications teams and other cross-functional units to ensure shared understanding and adoption of best practices
Supports change management and professional development for analytics processes, tools, and governance across the enterprise
Partners with digital, operations, and IT teams to assess the effectiveness of tools and platforms for tracking, displaying, and storing data
Evaluates and recommends new solutions, integrations, automations, and other future-proof enhancements that increase efficiency, reduce risk, and improve performance
Provides mentorship and technical/professional guidance to lower-level web staff
Oversees the work of consultants and contractors
May supervise a small staff
Other duties as assigned

Qualification

Web analyticsData integrationDashboard toolsDigital marketingScripting languagesCloud data platformsAnalytical skillsGoogle AnalyticsAdobe AnalyticsStrategic skillsCollaborationCommunication

Required

Bachelor's degree in Analytics, Digital Marketing, Computer Science, Information Systems, or related field
7 years of experience in web analytics, data integration, or digital marketing operations, or related field
Expert knowledge in dashboard and visualization tools, scripting languages, and cloud data platforms
Analytical and strategic skills, with the ability to translate complex data into trends, insights, and actionable and strategic recommendations
Ability to work collaboratively and communicate information across technical and non-technical teams

Preferred

Experience in higher‑education marketing or analytics
Google Analytics, Adobe Analytics, or related analytics/data‑integration certification upon hire

Company

University of Rochester

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The University of Rochester is a private research university located in Rochester, New York.
dateFounded in 1921
location
Rochester, New York, USA
people-size10001+ employees
web-link
https://www.urmc.rochester.edu

H1B Sponsorship

University of Rochester has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (234)
2024 (126)
2023 (130)
2022 (106)
2021 (100)
2020 (92)

Funding

Current Stage
Late Stage
Total Funding
$20.43M
Key Investors
National Science FoundationUnitedHealthcareSociety to Improve Diagnosis in Medicine
2023-09-25Grant· $18M
2023-07-26Grant· $0.07M
2022-09-20Grant· $0.05M

Leadership Team

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David Linehan
Chief Executive Officer
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Company data provided by crunchbase