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Orascoptic · 18 hours ago

Senior Graphic Designer

Madison, WI

Full-time

Onsite

Mid, Senior Level

$81K/yr - $122K/yr

5+ years exp

Orascoptic is a company focused on shaping visual brand identities, and they are seeking a Senior Graphic Designer to lead creative direction across multiple channels. This role involves designing high-impact digital and print assets while maintaining visual consistency and collaborating with various teams to translate business goals into compelling creative solutions.

Health CareManufacturingMedical

Responsibilities

Lead creative direction to ensure visual consistency across all brand touchpoints

Maintain and evolve Orascoptic’s visual identity guidelines

Design digital assets for web, social media, paid media, and email marketing

Produce print collateral including brochures, catalogs, packaging, and trade show materials

Develop creative concepts and templates for product launches, global campaigns, and internal initiatives

Partner with all members of the marketing and sales team to translate business goals into compelling creative solutions

Work closely with external vendors, printers, and agencies when needed

Contribute to the creative strategy of the marketing team with a senior-level perspective

Keep informed on graphic design and visual media trends

Coordinates the production process; develops and writes printing and/or other production specifications, and selects appropriate production media and materials, such as ink and paper; inspects proofs for accuracy and adherence to appropriate production standards

Coordinate a graphics or photographic library and/or maintain digital records

Coordinate with internal stakeholders to gain regulatory and/or legal approval when necessary for specific marketing content

Qualification

Adobe Creative CloudBrand developmentDigital campaignsPhotography directionVideo editingMotion graphicsHTML/CSSConceptual skillsCommunication skillsInterpersonal skills

Required

Mastery of Adobe Creative Cloud (InDesign, Illustrator, Photoshop, After Effects)

Strong portfolio showcasing brand development, digital campaigns, and print design

Experience with photography direction, video editing, or motion graphics a plus

Knowledge of HTML/CSS or web design best practices a plus

Excellent communication skills and the ability to present and defend creative concepts

Bachelor's degree in graphic design, visual communication, or related field and 5+ years of professional design experience or 2-year technical degree and 7+ years of professional design experience

Advanced knowledge of principles and practices of graphic design

Ability to create and produce graphic materials using a range of media, methods, techniques, and equipment

Possess strong conceptual skills, high level sense of design, layout and typography, a broad thinker who can offer a variety of design solutions

Ability to develop complex, integrated design, printing, and/or reproduction specifications

Knowledge of printing/reproduction processes and techniques, publication, and associated resources

Pre- and post-production quality checks

Knowledge of graphic layout and photographic requirements and procedures

Web design with working knowledge of web programming languages

Strong written and verbal communication and interpersonal skills