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Helen of Troy · 2 days ago

Sr. Manager, Digital Strategy

Morristown, NJ

Full-time

Hybrid

Mid, Senior Level

$124K/yr - $155K/yr

5+ years exp

Helen of Troy is a prominent player in the global consumer products industry, and they are seeking a Senior Manager for Digital Strategy & Activation. This role involves leading digital strategy and activation support for various brands, focusing on customer acquisition, retention, and revenue growth through effective digital media strategies.

Consumer GoodsManufacturingRetailShopping

No H1B

Responsibilities

Contribute to end-to-end orchestration of digital marketing campaign set-up, activation, optimization, and audit across assigned categories and brands and across key campaign states (strategic planning, design, execution, measurement)

Own the end-to-end strategy and execution of assigned brands’ media campaigns across paid social, search, programmatic, display, and emerging channels

Develop with Brand, Experience Planning, Retail Sales, and Media Agency teams’ potential digital precision programmatic marketing use cases across assigned brands to accomplish business goals and marketing objectives

Co-develop with Digital Analytics and Media Agency a performance-first mindset ensuring DTC media investments are optimized for ROAS, CAC, LTV and other key KPIS that will define campaign success and drive learning

Contribute to strategic performance relationship with DSPs, social advertising platforms, and identity solution providers including campaign planning, beta testing, and long-term strategic planning for a post-3rd party cookie world

Support data-informed campaign design – partnering with internal / external stakeholders to define in platform audience targeting, touchpoints/channel strategy, creative/content strategy, budget/mix/pacing, and optimization

Catalog ongoing learnings as they arise to help establish internal benchmarks, campaign learnings to be leveraged across brands and categories

Support Media Agency in the tracking and documentation of precision media spend, pacing, brand safety, and viewability activity for internal distribution and reconciliation

Qualification

Digital media strategyDTC marketingProgrammatic advertisingMarketing analyticsCampaign optimizationSEM & SEOEmail marketingAnalytical skillsCollaborationCommunication

Required

Bachelor's Degree

5+ years of professional experience with relevant consumer insight background

5 + years of experience planning and/or executing digital marketing campaigns (with heavy focus on Direct-to-Consumer marketing). Digital media advertising on the agency or client side

Proven experience developing, activating, and optimizing DTC and performance media strategies across platforms including Amazon Ads and key retail media networks such as Walmart Connect, Target Roundel, and Ulta Beauty (Retail Media)

Experience leveraging eCommerce and retailer partner (e.g., Amazon, Mass, Drug, Grocery) media services, platforms, and data to inform campaign strategy and optimization

Authorized to work in the United States on a full-time basis

Deep understanding of digital full-funnel media techniques using precision, programmatic, display, video, and social channels (e.g., identity, audiences, targeting, content, and creative)

Working knowledge of digital search (SEM & SEO) and email marketing (eCRM) strategy, execution and optimization, and its interplay with broader precision marketing tactics

Strong analytical skills and fluency in marketing analytics, attribution, and reporting