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Keurig Dr Pepper Inc. · 2 hours ago

Marketing Manager - Away From Home

Burlington, MA

Full-time

Hybrid

Mid, Senior Level

$97K/yr - $118K/yr

5+ years exp

Keurig Dr Pepper is a leading beverage company in North America, and they are seeking a highly motivated Marketing Manager for their Away from Home team. This role involves developing strategic marketing plans and activations for various distribution channels while collaborating with internal stakeholders to drive brand growth and customer engagement.

CoffeeFood and BeverageManufacturing

Responsibilities

Activation: Plan, brief, and execute best in class B2B & B2C marketing activations, campaigns, POP installations and planogramming for a vast portfolio of commercial equipment and beverage products with varied audiences

Presentations: Build and deliver expert- level, compelling presentations that support the launch and adoption of commercial and branded products across Convenience, Hospitality, and Distribution channels

Tradeshows & Events: Lead the planning and execution of major conferences and events, inclusive of agency management, booth design, marketing collateral, customer presentations, and product sampling

Budgeting: Track and manage initiatives against a budget and timeline

Insights & Analytics: Leverage customer, category and channel insights to grow Keurig branded share and achieve business objectives. Demonstrate a challenger mindset through program/campaign analytics always striving ROI and improvement

Collaboration: Build and foster effective and productive internal and external relationships with sales, commercial, brand teams, R&D, RGM

Qualification

Marketing ExperienceB2B MarketingTrade MarketingCreative StorytellingQuantitative AnalysisInterpersonal SkillsProblem SolvingPresentation SkillsDetail-orientedSelf-motivated