Penn State University · 1 month ago
Digital Marketing and Analytics Strategist
University Park, PA
Full-time
Onsite
Mid Level
$62K/yr - $90K/yr
3+ years expPenn State University is seeking a detail-oriented and data-driven Digital Marketing and Analytics Strategist to lead the measurement, reporting, and optimization of their digital marketing efforts. This role involves managing analytics platforms, campaign tracking, SEO, and paid media to ensure all digital initiatives are effective and aligned with organizational goals.
Higher Education
No H1B
Responsibilities
Collaborate with web, email, and content strategists and design teams to align campaigns and improve landing pages based on analytics and testing
Train staff on analytics tools and serve as the internal expert on performance analysis and reporting, paid media, and SEO
Review and analyze market and/or institutional data to inform marketing strategy and tactical development, including managing Google Ad campaigns (search, display, remarketing, video, and performance max)
Collaborate with marketing strategies to develop a clear understanding of target audiences and their needs through a review of consumer information and the results of market research
Conduct keyword research and SEO optimization, monitor search rankings, collaborate on best practices implementation, and manage search performance tools like Google Search Console and Bing Webmaster Tools
Manage paid campaigns across social media and other advertising platforms, as needed
Optimize digital ad spend, targeting, keywords, ad copy, and bidding strategies to maximize ROI
Configure and manage Google Tag Manager (GTM) containers across multiple websites, deploy tracking tags for various platforms, and troubleshoot tagging issues through QA testing
Configure and maintain Google Analytics (GA4) to monitor website and ad campaign performance. Utilize digital analytics data, third-party subscription tools, and search engine optimization tools to improve performance
Build and maintain interactive dashboards and reports in Google Locker Studio and Power BI
Integrate Constant Contact email campaigns into analytics dashboards and collaborate with the email marketing strategist on UTM tracking to measure engagement and conversion performance
Leverage analytics, heatmaps, and A/B testing to optimize website conversions and collaborate with strategists to enhance site structure and user experience
Manage campaign tracking through vanity URLs and UTM parameters, maintain attribution models to assess channel performance, and ensure consistent naming and tracking standards across Outreach marketing channels
Establish and track key performance indicators based on business goals and marketing strategies
Provide status reports on marketing effectiveness through appropriate channels, and ensure that changes are made based on the results of data analysis
Participate in the development of campaign budgets and monitor campaign expenditures
Stay current on digital marketing and analytics trends, tools, and platform changes
Ensure compliance with GDPR, CCPA, and other privacy regulations related to digital tracking
Qualification
Required
Bachelor's Degree
3+ years of relevant experience; or an equivalent combination of education and experience accepted
Benefits
Comprehensive medical, dental, and vision coverage
Robust retirement plans
Substantial paid time off which includes holidays, vacation and sick time
Generous 75% tuition discount, available to employees as well as eligible spouses and children
Company
Penn State University
There’s a reason Penn State consistently ranks among the top one percent of the world’s universities.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Hamza Jamjoom
Co-Founder - Arts & Architecture Student Council
Kara Pytko
Co-founder of Virtual Scientist Webinar Series
Company data provided by crunchbase