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Heartland Food Products Group · 5 hours ago

Shopper Marketing Manager

Carmel, IN

Full-time

Onsite

Senior Level

5+ years exp

Heartland Food Products Group is focused on helping people live healthier lives through their brand Splenda. They are seeking a Shopper Marketing Manager to enhance the shopping experience and drive sales through effective shopper marketing programs at key retailers.

CoffeeConsumer GoodsManufacturing

Hiring Manager

Rich Doppelfeld, SPHR

Responsibilities

Align and partner with Sales, Brand team, and Customers to build winning shopper marketing plans that help deliver the total US Splenda AOP target

Manage shopper marketing projects to ensure all programs are executed on time, within budget, and meet KPI objectives through post campaign analysis and reporting

Be a strategic customer and brand advocate while influencing multiple functions both internally and externally in the planning, budgeting, and development of programs

Manage on-site searches within key retailer platforms, building and optimizing campaigns to meet KPI objectives, and reporting on performance

Assist with developing and executing latest item launch plans at retail for Splenda that meet or exceed objectives around awareness, household penetration, trial, and repeat

Manage all digital coupon programs, track performance, and report out to internal teams

Build alliances with synergistic vendors to stay on top of industry trends and technology

Qualification

Shopper MarketingRetail Media ProgramsProject ManagementConsumer Packaged GoodsData AnalysisEcommerce ExperienceMicrosoft ExcelPublic SpeakingVerbal CommunicationWritten Communication

Required

Bachelor's Degree in Marketing or other business-related field

Minimum 5 years of experience in marketing, sales, or agency in food or other Consumer Packaged Goods Industry experience required

Perform at a high capacity to deliver against quick turn-around on unanticipated customer generated requests. Requires solid project management skill set along with multi-tasking, troubleshooting, and attention to detail

Adaptable, detail-oriented and able to prioritize effectively

A natural curiosity to dig deeper into data to identify key drivers and trends

A growth mindset and desire to advance your career

Preferred

Previous Shopper Marketing experience within the CPG industry

Retail Media and ecommerce experience

Experience using retailer platforms, portals and systems

Advanced skill set in Microsoft Office Excel to analyze and translate data into actionable insights

Moderate to advanced skill set in PowerPoint for creative storytelling

Proficient knowledge and experience with retailer POS systems and syndicated data

Public speaking skills for presentations to peers and customers

Collaboratively communicate daily with field sales brand teams business unit teams and retail execution team

Excellent verbal and written communication skills. Clear communication across brand and portfolio team in several aspects of the programming: process program details and program results