Supergoop! · 6 days ago
Director, Visual Merchandising
New York, NY
Full-time
Onsite
Director/Executive
$140K/yr - $160K/yr
6+ years expSupergoop! is a mission-driven brand redefining sun care, committed to creating feel-good sunscreen. The Director of Visual Merchandising is responsible for bringing the brand to life in physical retail environments by leading the design and execution of in-store displays, planograms, and experiential events.
BeautyConsumerCosmeticsPersonal Health
Responsibilities
Lead concept development and design for permanent and semi-permanent in-store fixtures, displays, and merchandising systems
Partner with the VP, Creative to ensure fixture concepts reinforce Supergoop!'s brand identity, storytelling, and category leadership
Manage vendor relationships, material selection, prototyping, and production oversight to ensure quality, cost efficiency, and on-time delivery
Own the creation and evolution of planograms for all retail partners and Supergoop! owned environments
Develop merchandising strategies that optimize product visibility, education, and sell-through
Collaborate with Sales and Retail partners to adapt planograms for different store formats and seasonal initiatives
Oversee the design and execution of in-store signage, educational graphics, end-caps, and seasonal visual refreshes
Ensure all graphic systems align with brand guidelines and enhance consumer navigation and product understanding
Lead creative development and spatial design for brand events, trade shows, seasonal activations, and temporary pop-ups
Oversee environmental design, floor plans, décor, signage, product displays, and guest flow
Partner with Marketing and experiential agencies to deliver high-impact brand moments
Collaborate closely with Creative, Product, Retail, Marketing, and Operations partners to align all visual merchandising initiatives with brand strategy and business goals
Working with the project manager, develop timelines, budgets, and project plans ensuring successful and efficient execution
Qualification
Required
6–10+ years of experience in visual merchandising, retail design, experiential design, or environmental branding; beauty or CPG experience preferred
Strong portfolio showcasing fixture design, spatial design, environmental graphics, and retail merchandising systems
Expertise in 3D design and rendering software, is preferred (e.g., SketchUp, Rhino, SolidWorks, Cinema 4D) and Adobe Creative Suite
Strong understanding of materials, fabrication processes, and retail production workflows
Excellent project management, communication, and vendor management skills
Highly creative problem solver with a deep understanding of consumer experience, brand expression, and retail behaviors
Ability to balance big-picture creative strategy with meticulous execution
Benefits
Comprehensive Health Benefits
Generous Paid Time Off Policy
401k with Company Match
Product Discounts
Employee Referral Program
Company and Team Off-Sites
Company
Supergoop!
SPF is the #1 thing you can do for your skin, and Holly Thaggard founded our brand in 2005 to make it fun and easy to wear, every single day.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$6.5MKey Investors
Encore Consumer Capital
2022-05-24Angel
2021-12-20Acquired
2018-03-14Series B
Leadership Team
Gregory Polcer
Interim CEO
Holly Thaggard
Founder and Chairman of the Board
Recent News
Retail Dive
2025-12-03
2025-11-20
2025-11-20
Company data provided by crunchbase