nutribullet | magic bullet · 1 month ago
Sr. Manager, Paid Media
Los Angeles, CA
Full-time
Onsite
Senior Level
$125K/yr - $140K/yr
7+ years expCapital Brands, headquartered in Los Angeles, CA, is the company behind nutribullet and magic bullet, focusing on making nutritious food accessible to all. The Senior Manager, Paid Media will lead the paid media strategy and manage relationships with retail partners and media agencies, driving visibility and revenue growth across digital channels.
Consumer ElectronicsConsumer GoodsNutrition
Responsibilities
Develop and own the end-to-end paid media strategy across Amazon, Google, Meta, Retail Media Networks, and emerging platforms
Lead annual and quarterly media planning, aligning investment decisions with business goals, sales forecasts, and category opportunities
Oversee media activation with external agencies, ensuring alignment on audience strategies, optimization plans, and KPIs
Manage budget allocation, pacing, forecasting, and performance optimization to maximize ROI and ROAS
Identify growth opportunities within new channels, formats, and technologies
Serve as the primary media point of contact for key retail partners (e.g., Amazon, Walmart Connect, Instacart Ads, etc.)
Build strong relationships to influence retail marketing programs, promotional opportunities, and joint business planning
Partner with the media agency on campaign strategy, measurement frameworks, optimization, and innovation roadmaps
Attend key meetings with primary retail partners
Build and refine measurement strategies, attribution models, and testing frameworks to drive data-informed decisions
Develop robust weekly, monthly, and quarterly performance dashboards and executive-level reporting
Translate complex data into clear insights and recommendations for cross-functional and senior leadership audiences
Collaborate with analytics, sales, and finance to align on forecasting, incrementality testing, and ROI analysis
Partner closely with Sales and Channel Teams to align paid media investments with promotional calendars, product launches, and retailer priorities
Serve as a consulting resource for global markets and global media strategy guidance
Support integrated marketing efforts by collaborating with brand, content, and creative teams to optimize asset development for each platform
Influence go-to-market plans with insights on customer behavior, competitive trends, and category performance
Qualification
Required
7+ years of experience in paid media strategy, digital advertising, performance marketing, or retail media
Deep expertise in platforms including Amazon Ads, Google Ads, Meta, and other major retail media networks
Strong understanding of eCommerce and retail environments, including how media and promotions drive omnichannel sales
Proven experience managing significant budgets across multiple channels and partners
Demonstrated success leading agency teams and external stakeholders
Highly analytical with advanced proficiency in data analysis, attribution, A/B testing, and performance forecasting
Strong communication skills with the ability to present strategic recommendations to senior leadership
Experience working cross-functionally with Sales, Product, Finance, and Creative teams
Bachelor's degree in Marketing, Business Administration, Advertising, Communications, or a related field
Equivalent experience in paid media or digital marketing may be considered in lieu of a degree
Preferred
Experience in CPG, consumer goods, retail, or eCommerce-driven businesses
Familiarity with Amazon Vendor Central/Seller Central, Google Merchant Center, and retail media data platforms (e.g., Pacvue, Skai, Criteo)
Knowledge of MMM, MTA, incrementality testing, and statistical analysis methods
Comfortable working in a fast-paced, high-growth environment with shifting priorities
Strong project management skills and experience leading complex, cross-functional initiatives
Benefits
401K and retirement savings with company match
Health, dental, vision, & life Insurance
PTO Plan
Employee corporate discount program
Company
nutribullet | magic bullet
We believe that good nutrition has the power to transform lives and that we all deserve the best nutrition.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2020-11-23Acquired
Leadership Team
Mike Prager
Chief Executive Officer (CEO), Board of Directors
Paul Dean
CFO and acting COO
Recent News
Company data provided by crunchbase