PNC · 3 months ago
Head of Marketing, Asset Management Group
IL - Chicago
Full-time
Onsite
Director/Executive
$144K/yr - $226K/yr
8+ years expPNC is a leading bank committed to delivering the best experience for its customers. They are seeking a Group Marketing Manager to manage the strategy and execution of integrated marketing plans to acquire, grow, and retain customers, while leading a team to drive business results across various segments and initiatives.
BankingFinanceFinancial Services
No H1B
Responsibilities
Manage the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels
Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives
Develop value proposition for key segments and sub-segments, incorporating key messages for relevant products
Work with market research to identify audience insights and mindset
Understand personas and decision makers and develop journey maps
Work with sales leadership to identify marketing opportunities at each stage of the sales funnel
Develop data-driven acquisition and retention campaigns, ensuring focus on measurement/ROI
Develop content strategy and produce thought leadership for target segments and sub-segments
Produce quarterly newsletters targeting strategic audiences
Develop prospect experience on PNC.com and maintain content updates for LOB
Partner with digital, social and paid media teams to execute paid search, SEO, paid social and paid media
Lead agency management and coordination
Establishes the budget and has the capability to apply policies and practices for planning and administering a budget
Manage activities including coordination with legal, compliance, finance, risk and other key partners
Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes
Leads team in creation of integrated marketing strategies and aligns KPIs and measurement plans to drive business results
Serves as SME and thought leader to deliver recommendations and uses influence to build consensus and drive prioritization with senior and executive partners
Ensures team proactively adapts to and optimizes for a changing business environment
Leads team to create strategies that deliver outcomes across multiple customer segments and/or business lines that align to the established vision
Directs and leads multi-functional teams and removes barriers, while establishing a relationship as a trusted advisor to business leaders to deliver desired outcomes
Manages teams' delivery of business, risk, financial, and process commitments
Develops and ensures accountability framework is maintained and prioritizes high performing strategic relationships with both internal and external business partners to achieve results
Qualification
Required
University / college degree
8+ years of industry-relevant experience
5 years of prior management experience
Proven leadership experience with a moderate to large scope of responsibility
Bachelors degree
Preferred
Advertising
Competitive Advantages
Content Marketing
Customer Solutions
Digital Marketing
Marketing Programs
Marketing Strategies
Negotiation
Results-Oriented
Benefits
Medical/prescription drug coverage (with a Health Savings Account feature)
Dental and vision options
Employee and spouse/child life insurance
Short and long-term disability protection
401(k) with PNC match
Pension and stock purchase plans
Dependent care reimbursement account
Back-up child/elder care
Adoption, surrogacy, and doula reimbursement
Educational assistance, including select programs fully paid
A robust wellness program with financial incentives
Maternity and/or parental leave
Up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
Between 15 to 25 vacation days each year, depending on career level and years of service
Company
PNC
PNC is a financial service company providing bank deposits products and services to its community.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1975-11-17IPO
Leadership Team
Keith Hayes
SVP, PNC Aviation Finance
M
Michael Gaber
Senior Vice President - Originations
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