Nuffer, Smith, Tucker Public Relations · 1 month ago
Influencer Relations Specialist
San Diego, CA
Full-time
Hybrid
Mid Level
$60K/yr - $75K/yr
3+ years expNuffer, Smith, Tucker (NST) is a public relations agency seeking an Influencer Relations Specialist to enhance their influencer marketing strategies. The role involves building and managing relationships with influencers, executing campaigns, and collaborating with internal teams to ensure alignment with client goals.
AdvertisingDigital MarketingWeb DesignWeb Development
Responsibilities
Identify, vet, and establish relationships with influencers across various platforms (Instagram, TikTok, YouTube, X, LinkedIn, etc.) aligned with client goals
Maintain a current database of influencer partners, including performance metrics, contract terms, and brand alignment notes
Serve as the primary point of contact for influencers, ensuring smooth communication, contract fulfillment, and ongoing engagement
Support the strategy and execution of influencer campaigns from start to finish, including outreach, negotiation, contracts, content guidelines, and approvals
Coordinate content calendars, deadlines, and deliverables between influencers and internal teams
Ensure influencer content aligns with brand standards, legal requirements (e.g., FTC disclosures), and client objectives
Track influencer campaign performance and engagement using analytics tools and platform insights
Prepare reports summarizing ROI, impressions, reach, and engagement for client deliverables
Recommend optimizations for future campaigns based on data and insights
Partner with account teams to align influencer strategies with broader PR, marketing, and digital campaigns
Collaborate with creative team on influencer toolkits, branded content, and digital assets
Support crisis management or sensitive influencer situations as needed
Qualification
Required
Bachelor's degree in communications, public relations, marketing, or related field
Minimum 3 years of experience in influencer relations
Strong understanding of influencer platforms, social media trends, and digital storytelling
Experience managing influencer contracts, budgets, and deliverables
Strong writing and communication skills, with attention to detail
Analytical mindset with the ability to interpret data and measure ROI
Self-starter who thrives in a fast-paced agency environment and can manage multiple projects at once
Company
Nuffer, Smith, Tucker Public Relations
Nuffer, Smith, Tucker provides public relations, strategic planning, public affairs, social media strategy, branding, traditional media relations, crisis and issues management, website development, video production and graphic design to help organizations engage their key audiences and get their story told through strategic, passionate and influential programs.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Kerry Tucker
CEO
Mary Correia-Moreno
Executive Vice President of Operations and Partner
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