Apply on Employer Site

Moore · 1 day ago

Director, Digital Media Planning

Lanham, MD

Full-time

Onsite

Lead/Staff, Director/Executive

$105K/yr - $120K/yr

5+ years exp

Moore is a data-driven constituent experience management company focused on integrated supporter experiences across various platforms. The Director of Digital Media Planning will lead the strategic direction for paid digital media programs, managing teams and client relationships to ensure effective execution and delivery of campaigns.

AdvertisingInformation ServicesMarketingPrintingService Industry

Responsibilities

Support the leadership of the planning department, including direct and indirect reports that may include a team of digital media planners and producers with varying levels of experience

Fulfill management responsibilities including motivating team members to achieve business objectives, managing staff including hiring, performance evaluations and improvement planning, training, development, and mentoring of direct and indirect reports and other staff

Monitor team member’s job satisfaction and work with the leadership team to maintain or improve

Provide support through skill development, results analysis, and feedback to enhance their ability to make smart decisions

Work with internal (sister agencies and strategy team) and external clients to develop strategic plans and projections for existing and incoming clients

Participate in request-for-proposal responses by providing an overview of strategies, cost and revenue projections, and by answering technical questions about media department capabilities

Serve as client owner for a limited number of Moore Digital clients, managing the relationship of the client with the Digital Media team including client meetings, overall strategy planning, managing execution of plans and ensuring that products are delivered as defined in the scope

Provide leadership for some Moore Digital clients, including having a full understanding of the goals of the client and providing strategic insight and guidance to the team to execute successfully

Work with media planning and buying teams to establish the strategic roadmap for digital clients, testing and refining methodology that spans all paid digital media initiatives, before, during, and after campaigns

Work with analytics team to develop optimal reporting solution for paid digital media, including search, social, programmatic, and others

Provide leadership for internal teams and external media agencies or partners to identify opportunities that lead to an effective or efficient outcome

Continuously research and recommend new advertising venues, creative formats and technologies, staying abreast of trends and recommending possible implementations for our clients

Ensure timely and accurate delivery of multichannel plans and reports

Coordinate with leadership on managing of projects through the department, in order to provide timely responses to clients and client teams

Contribute to the development of department processes, procedures, and standardization of work product

Work with the team to create open lines of communication and implement solutions to ensure internal and external teams are getting the information they need when they need it

Remove roadblocks that impede team members from doing their best work

Qualification

Digital media managementStrategic planningAnalytics experienceLeadership experienceGoogle AnalyticsGoogle AdWordsE-CRM platformsPaid social landscapeAttention to detailOrganizational skillsWritten communicationVerbal communication

Required

5+ years of experience developing and managing digital media campaigns, including at least 2 years of experience leading digital media teams

Bachelor's degree or equivalent

Wide and deep understanding of programming media, search, and paid social landscape, with the ability to recommend appropriate tactics within each to generate acquisition and revenue growth

Experience generating new leads, customers, and revenue an absolute must

Leadership and people management experience and proficiency; customer service-oriented attitude

Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects

Attention to detail and strong organizational skills

Strong written and verbal communication skills