Marketing Analyst, Channel Analytics jobs in United States
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MDVIP ยท 11 hours ago

Marketing Analyst, Channel Analytics

MDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals. The Marketing Analyst, Channel Analytics will be responsible for performance reporting across the lead-to-sale marketing funnel and conducting ad hoc analysis to identify growth opportunities.

Health CareMedical

Responsibilities

Build and maintain Power BI dashboards to visualize funnel performance KPIs across various media channels
Monitor daily performance and deliver accurate and timely performance reports to stakeholders
Conduct ad hoc analysis to investigate changes in metrics and understand performance drivers
Provide clear, actionable insights and recommendations to marketing channel teams
Support UTM parameter hygiene and campaign tagging to ensure consistent tracking of marketing efforts

Qualification

Power BIMarketing AnalyticsAd PlatformsSQLData VisualizationData InterpretationPerformance ReportingCross-functional Collaboration

Required

Bachelor's Degree in Marketing or related field
Two (2) years of experience in marketing analytics, business intelligence or related role
Proficiency with major ad platforms (Google, Microsoft, Meta, etc.)
Demonstrated experience building and maintaining dashboards using Power BI or similar data visualization tools

Preferred

Proficiency in SQL
Experience in consumer technology, healthcare, consulting or finance industries

Benefits

Health, dental, vision insurance, and retirement plans.
Medical/prescription drug coverage
Dental coverage
Vision coverage
Flexible Spending Account
Health Savings Account
Dependent Care Flexible Spending Account
Basic and Supplemental Life Insurance & Accidental Death and Dismemberment
Disability Income Protection Plan
Employee Assistance Program
401(k) retirement program
Vacation
Paid Holidays and Personal time
Paid Sick and Family and Medical Leave time as required by law.

Company

MDVIP

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MDVIP was founded as an alternative to a primary healthcare system characterized by long wait times and overextended physicians.

Funding

Current Stage
Late Stage
Total Funding
unknown
2021-08-19Acquired
2004-12-23Private Equity

Leadership Team

J
John Kane
Chief Technology Officer
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J
Jessica Jacobs
Chief Marketing Officer
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Company data provided by crunchbase