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Crystal Bridges Museum of American Art · 22 hours ago

Senior Copywriter

Bentonville, AR

Full-time

Onsite

Senior Level

5+ years exp

Crystal Bridges Museum of American Art is a public non-profit charitable organization dedicated to celebrating the American spirit through art. The Senior Copywriter will develop compelling marketing content to drive attendance and revenue growth, collaborating with various teams to ensure brand alignment and effective storytelling.

AssociationLifestyleMuseums and Historical Sites

Responsibilities

Develop and execute campaign-driven advertising and marketing copy that aligns with brand voice and strategic goals across all platforms, including email, print, OOH, digital, website, and video

Collaborate with internal teams—including marketing, design, and strategy—to conceptualize and deliver compelling narratives that drive attendance and

Manage multiple, simultaneous projects with varying timelines, priorities, and creative criteria in a fast-paced, deadline-driven environment

Translate complex ideas into clear, engaging, and actionable messaging tailored to diverse audiences

Ensure consistency and quality of copy across all touchpoints, maintaining brand standards and tone

Contribute to brainstorming sessions and creative reviews, offering strategic input and innovative ideas

Monitor performance of campaigns and content, using data and feedback to refine messaging and improve outcomes

Stay current on industry trends, audience behaviors, and cultural moments to inform relevant and resonant copywriting

Ensure all copy adheres to the established brand standards and tone of voice for Crystal Bridges Museum of American Art and The Momentary, maintaining consistency across all marketing channels and audience segments

Interpret and implement the creative direction set by the Creative Director and Chief Marketing Officer, aligning messaging with broader campaign strategies and institutional goals

Collaborate closely with the Creative Director to refine messaging, receive feedback, and contribute to the evolution of the brand’s storytelling approach

Copyedit all assigned projects to ensure clarity, grammatical accuracy, and factual correctness, maintaining the highest standards of quality and professionalism across all written materials

Participate in regular creative reviews and team meetings to align on campaign objectives, share progress, and incorporate feedback from stakeholders

Work cross-functionally with designers, marketers, and content producers to ensure copy complements visual assets and meets project requirements

Accommodate and track changes to designs as requested by stakeholders during the implementation process

Maintain records for each project, including process documentation

Attend initial meetings and obtain feedback from stakeholders

Provide conversion for digital formats such as in-museum screens and social media

Other duties as assigned

Qualification

CopywritingCampaign developmentAudience engagementMicrosoft OfficeContent management systemsProject managementCollaboration skillsCommunication skillsAttention to detailCreative thinkingFlexibility

Required

Bachelor's degree in English, Journalism, Communications, Advertising, Marketing, or a related field. Equivalent professional experience may be considered in lieu of formal education

Minimum of 5 years of professional copywriting experience, preferably in advertising, marketing, or a creative agency setting

Experience writing for diverse platforms including digital, print, video, and out-of-home is essential

Strong command of grammar, syntax, and style; proficiency in Microsoft Office and familiarity with project management tools (e.g., Asana, SharePoint) and content management systems

Exceptional attention to detail and commitment to accuracy

Ability to manage multiple projects simultaneously under tight deadlines

Strong collaboration and communication skills, with a willingness to receive and incorporate feedback

Creative thinker with a strategic mindset and a passion for storytelling

Deep understanding of audience engagement and marketing principles

Flexibility and adaptability in a fast-paced, evolving environment

Ability to understand and maintain the highest levels of confidentiality and discretion

Highest ethics as they relate to all aspects of museum practices

Belief in the museum as a cause for social good and a positive, dynamic force for economic development

Minimum 5 years of experience in copywriting, with a strong portfolio demonstrating campaign-driven work across digital, print, video, and out-of home channels

Experience working in fast-paced, deadline-driven environments, preferably within creative agencies, cultural institutions, or marketing departments

Mastery of persuasive, audience-focused writing and storytelling

Strong copyediting skills with a keen eye for grammar, style, and factual accuracy

Ability to adapt tone and messaging for different platforms and audiences

Proven ability to manage multiple projects simultaneously, balancing competing priorities and timelines

Experience working with creative briefs, campaign strategies, and cross functional teams

Excellent interpersonal skills and the ability to receive and apply feedback from creative leadership and stakeholders

Comfortable collaborating with designers, marketers, and content producers to align messaging with visual and strategic goals

Ability to translate institutional goals into compelling marketing messages

Familiarity with audience engagement strategies and performance metrics

Proficiency in Microsoft Office and project management tools (e.g., Asana, SharePoint)

Familiarity with content management systems and basic SEO principles is a plus