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Geosyntec Consultants · 1 month ago

Senior Marketing & Proposal Specialist

US-IL-Chicago

Full-time

Hybrid

Mid, Senior Level

$31.07/hr - $43.50/hr

4+ years exp

Geosyntec Consultants is an innovative, international engineering and consulting firm serving private and public-sector clients. They are seeking a Senior Marketing & Proposal Specialist to develop compliant and compelling proposals and marketing materials while managing the proposal preparation process.

ConsultingCRMEnvironmental ConsultingInformation TechnologyInnovation Management

Growth Opportunities

Responsibilities

Coordinate and lead all aspects of the competitive proposal preparation – from Go/No-Go strategy and initial planning through delivery and post-award, including internal and client debriefs on wins or losses

Review and hone messages/win themes within written and visual information for client presentations; identify appropriate story-boarding of proposal/quals layout

Draft content such as introduction, win themes, proof statements, relevant experience, project teams/organizational charts

Overall responsibility for proposal/SOQ criteria and compliance, oversee production, and arrange for on-time deliveries

Develop scheduling and tracking systems for individual pursuit and proposal elements and be responsible for distribution & receiving input from key technical leads and decision makers

Develop systems to extract, categorize, and retrieve information related to markets, clients, consultants, personnel, projects, prior proposals, boilerplate, visuals, and mailing lists

Identify BD leaders and help connect seller-doers across disciplines, and branches, and/or business development initiatives

Track business development opportunities via Client Relationship Management system (CRM)

Assist technical and marketing leads with research related to prior pursuit RFP/evaluation panel questions-answers as well as gather information on potential client projects

In partnership with marketing managers/teams and subject matter experts, develop qualification, proposal, and presentation messaging and content

Work with Branch Managers and region leads to identify reviewers and coordinate quality control efforts for BD processes

Assist with seller-doer training and mentoring activities related to marketing and proposals

Work with technical leads on improving targeted client relationships/tracking needs and market growth initiatives

Identify areas where creation/refresh of branding/marketing materials is needed such as flyers, brochures, and statements of qualifications to support targeted business development efforts

Oversee staff in managing routine marketing collateral (e.g., keeping key task schedules on-track, and resumes and project descriptions up to date)

Develop branded presentations with targeted messaging

Under guidance from Branch technical and marketing teams, conduct targeted market research to understand preferences of target audiences, drivers/competitors/opportunities

Identify marketing candidates for both office and local-regional needs

Analyze research data related to clients; competitors; past, current, and prospective markets; present findings to leadership

Qualification

Proposal managementMicrosoft Office SuiteAdobe InDesignSMPS membershipAPMP membershipMarket researchGraphic designDesktop publishingPresentation skillsTechnical writing

Required

Bachelors degree and 2 years of experience, Associates degree and 4 years of experience, or 6 years of marketing experience

Prior experience leading proposal teams

Working knowledge of the following Microsoft Office is required: Access, Excel, Outlook, PowerPoint, Publisher, Visio, Word, Teams, and SharePoint. Adobe InDesign experience is required

Possess an understanding and/or experience of (i) the RFQ/RFP process, (ii) techniques associated with the evaluation of promotional activities, (iii) federal, state and local procurement procedures, and (iv) activities associated with the development and evaluation of marketing plans and their effectiveness

Ability to read, analyze and interpret marketing, technical, and other business documents

Ability to interview technical practitioners for marketing materials and proposals

Ability to author marketing materials and correspondence that is well written and organized, clearly presented, focused on the subject at hand, and furthers the Geosyntec 'brand'

Ability to create effective presentations and respond to inquiries from internal and external clients

Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public

Ability to write in a marketing and/or journalistic manner