California Post · 2 hours ago
Audience Development Specialist (SEO)
LA Metro Area
Full-time
Onsite
Mid Level
$70K/yr - $90K/yr
3+ years expCalifornia Post is a new venture of The New York Post, launching a bold newsroom in Los Angeles to provide impactful journalism. They are seeking an Audience Development Specialist to enhance audience optimization strategies and ensure content discoverability across multiple platforms.
Online Media
Responsibilities
Work alongside the Sr. Audience Development Specialist on audience optimization and discovery for tentpole events, ensuring optimized visibility across Google, YouTube, social, and AI-driven search
Pitch trending, evergreen and planned content strategies that strengthen The California Post’s authority and multi-platform presence
Contribute to optimization strategies for franchises, brand initiatives, and key content verticals, both on- and off-platform
Support execution of optimization strategies for homepage, landing pages, and article templates to enhance discoverability, engagement, and conversions
Partner with cross-functional stakeholders — including editorial, product, development, video, data, and marketing — to align audience strategies
Conduct keyword and platform research to identify content gaps, emerging trends, and audience demand
Monitor performance metrics, competitive benchmarks, and platform analytics to inform strategy and adjust in real time
Participate in editorial meetings and contribute real-time optimization insights to shape coverage
Conduct regular training sessions and audits to ensure best practices are embedded across the newsroom
Qualification
Required
3-5 years in SEO, audience development, or platform optimization within a newsroom or relevant digital media environment
Expertise in multi-platform optimization (Google, YouTube, emerging AI search engines)
Experience using competitive SEO and analytics tools (SEMrush, Google Trends, Google Search Console, Google Analytics)
Understanding of the SEO industry and Google's evolving web standards
Ability to balance priorities and thrive in a fast-paced start-up environment
Ability to be both a self-starter and team player
Strong interpersonal and communication skills are required
Highly organized with excellent attention to detail
Willingness to work nights and weekends as needed
Preferred
Experience in a California-based newsroom is a plus
Social media optimization experience a plus
Proficiency in structured data/schema.org is a plus
Benefits
Comprehensive and highly competitive benefits package
Variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits
Elective benefits employees may select to best fit the needs and personal situations of our diverse workforce
Company
California Post
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase