Keller Executive Search ยท 1 month ago
Director of Marketing Strategy - Online Higher Education #0610
Indianapolis, Indiana, United States
Full-time
Hybrid
Director/ExecutiveKeller Executive Search is representing a prominent private Christian university looking for a Director of Marketing Strategy to lead a specialized marketing team for its online programs. This role involves developing marketing strategies, managing external agencies, and driving brand recognition to support enrollment growth in a competitive landscape.
Staffing & Recruiting
Responsibilities
Ensure external marketing agencies meet performance standards, deadlines, and deliverables while producing quantifiable outcomes
Lead, develop, and coach a newly formed marketing team dedicated to the online division
Act as the central point of contact between marketing operations and online division executives, facilitating ongoing strategic coordination
Analyze marketing metrics and data to shape strategy, refine campaigns, and present findings to senior leadership
Create differentiated, full-cycle marketing campaigns that set the organization apart in a saturated market
Work alongside creative, digital, and communications colleagues to produce promotional assets across print, digital, and additional platforms
Build and execute holistic marketing strategies combining brand awareness initiatives with performance-driven tactics to increase enrollment and visibility
Cultivate an environment of innovation, inquisitiveness, and ongoing improvement within the marketing function
Supervise project parameters, schedules, outputs, and key milestones across several simultaneous efforts
Convert competitive intelligence and market research into practical campaign approaches
Steward significant marketing budgets with strong fiscal responsibility and project oversight
Qualification
Required
Proven experience in leading and developing marketing teams
Strong understanding of online marketing strategies and tactics
Ability to analyze marketing metrics and data to shape strategy
Experience in creating integrated marketing campaigns
Excellent communication and interpersonal skills
Strong project management skills with the ability to manage multiple projects simultaneously
Experience in working with external marketing agencies
Ability to cultivate an environment of innovation and ongoing improvement
Strong fiscal responsibility and project oversight skills
Experience in higher education marketing is a plus
Company
Keller Executive Search
Keller Executive Search is a boutique executive recruitment and advisory firm dedicated to connecting top-tier talent with leading organizations worldwide.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase