Priceline · 2 weeks ago
Associate Analyst, SEM Operations
Norwalk, CT
Full-time
Hybrid
Entry Level
$70K/yr - $90K/yr
1+ years expPriceline is a data-driven organization, and they are seeking an Associate Analyst for SEM Operations to drive growth through paid search and performance marketing. The role involves managing search campaigns, optimizing performance, and collaborating with various teams to enhance campaign strategies.
CollaborationE-CommerceLeisureMobileTicketingTransportationTravel
Responsibilities
Execute, monitor, and optimize SEM campaigns across Google, Bing, and other search platforms to achieve KPIs related to ROI, conversion rate, and cost efficiency
Perform keyword research, audience segmentation, and bid strategy optimization to improve reach and quality of traffic
Collaborate with data science and analytics teams to develop dashboards, reports, and performance models that track campaign performance and identify optimization opportunities
Conduct A/B and multivariate tests to refine ad copy, landing pages, and bidding strategies
Partner with creative, product, and analytics teams to ensure campaigns align with broader marketing and brand strategies
Analyze competitor activity, market trends, and search landscape changes to inform ongoing campaign strategy
Manage budgets, pacing, and forecasting to ensure spend is optimized and aligned with business goals
Continuously explore and test automation and AI tools to drive scale and performance efficiency
Qualification
Required
1-2 years of experience in SEM or performance marketing, ideally within an e-commerce, travel, or consumer-focused digital environment
Strong knowledge of Google Ads, Microsoft Advertising, Google Analytics (GA4)
Advanced proficiency in Excel/Google Sheets; experience with SQL
Proven analytical and quantitative skills—comfortable using data to make decisions, measure results, and identify new opportunities
Familiar with conversion tracking, attribution modeling, and campaign optimization techniques
Strong attention to detail, with the ability to manage multiple campaigns and deadlines simultaneously
Excellent communicator who can clearly present findings and recommendations to both technical and non-technical stakeholders
Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust
Unquestionable integrity and ethics is essential
Preferred
Experience with Python, or Tableau is a plus
Benefits
Annual bonus
Equity grant
Company
Priceline
Priceline is a travel-related deal search technology that enables travelers to find travel and lodging deals and discounts. It is a sub-organization of Booking Holdings.
1001-5000 employees
H1B Sponsorship
Priceline has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (24)
2023 (19)
2022 (32)
2021 (42)
2020 (32)
Funding
Current Stage
Public CompanyTotal Funding
$77.34M1999-03-30IPO
1998-12-01Series B· $55.35M
1998-07-31Series A· $20M
Leadership Team
Brett Keller
CEO
Sejal Amin
Chief Technology Officer
Recent News
2025-12-30
Company data provided by crunchbase