Hot Dish Advertising · 1 month ago
Associate Director of Media
Minneapolis, MN
Full-time
Onsite
Lead/Staff, Director/Executive
8+ years expHot Dish Advertising is seeking an Associate Director of Media to manage and lead a team of Media Managers, focusing on driving clients’ paid media strategies. This role involves both client-facing responsibilities and team management, ensuring that campaign strategies align with business objectives while keeping up with industry trends.
AdvertisingBrand MarketingMarketing
Responsibilities
Enhance clients’ paid media campaign performance through innovative strategies and data-driven tactics
Establish yourself as a trusted advisor to clients by acting as their digital marketing consultant
Efficiently allocate paid media budgets across channels, recommending changes or optimizations to meet desired business objectives
Lead client performance calls, deliver strategy recommendations and data driven insights
Lead process improvements, working collaboratively across Client Services, Project Management, and Ops
Manage platform and vendor relationships, ensuring prompt and accurate work delivery
Actively identify new testing and learning opportunities within media to build on expertise, expand platform suite for relevant audiences and unlock new capabilities
Keep up on industry trends and develop training materials and best practices
Set up, review and monitor conversion tracking across digital platforms, Google Analytics (GA4) and within CRM systems
Lead, manage, and hold the team accountable (LMA) by setting a clear vision, fostering a strong culture, provide structure and support, ensure processes are followed, and drive accountability to achieve business goals
Onboard, train and support the professional development of the media team members to meet client goals and expectations
Lead and mentor a team of media managers, fostering a collaborative and high-performance environment
Provide clear, constructive feedback on media work to elevate the team’s output
Guide junior and senior media managers, as well as freelancers, ensuring work aligns with brand standards and strategic objectives
Encourage a culture of curiosity, continuous learning, and innovative problem-solving
Proactively bring issues to Department L10 meetings with recommendations to improve processes with a creative approach
Complete quarterly rocks and goals
Embody the agency’s core values
Recognize team members using our core values
Demonstrate collaboration and creativity
Be resourcefully responsible in all circumstances, maintaining professional with clients and teams
Stay informed about consumer digital marketing trends and franchise industry shifts to continue growing as a subject matter expert (SME)
Qualification
Required
8+ years' experience in digital marketing and/or paid media, having developed strategy and executed campaigns across multiple channels, including search, display, and social
Experience leading and mentoring digital marketing teams
Demonstrated experience in a client-facing role, managing paid media accounts focused on lead generation and direct response campaigns
Proven ability to translate high-level client goals into paid media strategy
Proven ability to analyze campaign data and come up with a performance-driven strategy, recommendation, or solution
Demonstrated success operating in an environment where cross-functional collaboration with teams is required
Track record of success and meeting deadlines
Excellent research and analytical skills
Strong written and verbal communication skills
Experience in Google Analytics (GA4) and Google Tag Manager
Preferred
SEO experience not required but is a plus
Experience with data visualization platforms is a plus
Company
Hot Dish Advertising
Hot Dish Advertising provides its clients with a holistic approach to all their marketing and brand needs to achieve the desired results.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Dawn Kane
CEO, Co-Founder
Greg Lindberg
Owner, CFO
Company data provided by crunchbase