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Apono · 1 day ago

Senior Product Marketing Manager

New York, New York, United States

Full-time

Hybrid

Senior Level

$150K/yr - $190K/yr

6+ years exp

Apono is redefining cloud access security for a world where human, machine, and AI agent identities outnumber people by orders of magnitude. They are seeking a Senior Product Marketing Manager who will be responsible for product positioning, full-funnel GTM strategy, and collaboration across multiple teams to drive revenue.

Cyber SecurityInformation TechnologySoftware

Responsibilities

Own Apono’s narrative and full-funnel, persona-based messaging

Turn messaging into campaign themes; guide top–bottom funnel GTM across all channels; align with Sales/SDRs

Create full-funnel and technical content (ebooks, blogs, briefs, web copy) and narrative frameworks

Shape integrated GTM campaigns, ICPs, hooks, and event/webinar storytelling; ensure consistent message flow

Lead launch strategy, messaging, assets, activation, and demos

Build decks, one-pagers, battlecards, and talk tracks; support outbound and improve deal velocity

Maintain competitive landscape and develop positioning, win themes, and objections

Shape Apono’s POV and support PR, exec comms, and analyst relations

Qualification

Product marketingGTM strategyCybersecurity backgroundContent marketingDemand generationTechnical aptitudeGenerative AI toolsCollaboration skillsStorytelling ability

Required

6–9+ years in product marketing, content marketing, or security GTM roles

Cybersecurity or cloud-native background (IAM, PAM, CIEM, CSPM, DevOps tools)

Strong technical aptitude—would be comfortable explaining JIT/JEP, identity, cloud, AI agents and related tech/security concepts

Proven experience writing thought leadership, campaign themes, TOFU/MOFU content, and product collateral such as datasheets, customer case studies and videos

Experience guiding demand-gen programs to enable revenue outcomes

Strong collaboration with sales, pre-sales, PM, and growth teams

Ability to operate in a fast-changing, growing Series B startup environment

Ability to demo and tell a story to influence the audience (customers, analysts, media)

Strong appreciation for using Generative AI tools such as Claude or ChatGPT to assist in the writing process