Marketing Coordinator jobs in United States
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Atari · 1 month ago

Marketing Coordinator

Atari is a legendary gaming brand that has been a pioneer in both retro and innovative gaming since the 1970s. The Marketing Coordinator will serve as the primary point of contact for assigned projects, managing tasks and coordinating with internal teams and external vendors to ensure the smooth execution of marketing efforts.

GamingInternet of ThingsPC GamesPublishingSoftwareVideo Games

Responsibilities

Serve as the primary coordinator for external vendors, agencies, and production houses engaged in marketing asset creation (video, motion, print, trailers, asset localization)
Develop, maintain, and enforce project plans, timelines, deliverables, and approval workflows
Track and follow up on milestones, dependencies, changes, and risks across marketing projects
Manage budgets, invoicing, and vendor contracts in coordination with finance or operations teams
Act as the digital asset manager for assigned projects: organize, version control, catalogue, and distribute marketing assets internally and externally
Gather information, raw assets, and updates from developers and partners
Maintain and update marketing support documentation (fact sheets, sales decks, style guides, metadata sheets)
Track creative and marketing deliverables across internal and external stakeholders
Assist in the development of go-to-market plans for each title (campaign phases, themes, channels, promotions)
Ensure all marketing elements (trailers, screenshots, banners, emails, press kits) are executed according to plan and schedule
Manage and maintain a master marketing calendar, including all key dates (reveal, alpha/Beta, demos, announcements, launch, post-launch updates)
Coordinate with email marketing, CRM, and community teams to schedule and deliver promotional content
Work with the Publishing Coordinator and internal producers to prepare and submit content and metadata to platform storefronts (Steam, Epic, Xbox Store, PlayStation Store, Nintendo eShop)
Liaise with first-party platform teams (e.g. PlayStation, Microsoft, Nintendo) to secure marketing support, placements, or store features
Monitor and optimize storefront presentation (screenshots, videos, descriptions) post-launch
Support campaign reporting and organization of performance metrics
Work with analytics and marketing leads to identify optimization opportunities mid-campaign and post-mortem
Contribute to process improvements, template standardization, and knowledge sharing across projects
Support initiatives to grow and engage Atari’s gaming communities across social, forums, Discord, etc., in collaboration with Social/Community leads
Coordinate with social and community teams to gather requests and feedback related to specific games, ensuring the broader marketing team is aligned on asset needs, timing, and player-facing priorities

Qualification

Video game marketingProject managementCommunication skillsMarketing analytics toolsLocalization workflowsPlatform APIsCopywritingCommunity engagementInfluencer marketing

Required

2–4 years in video game marketing, publishing, or a related role (including agency work) with exposure to PC and console titles
Strong project management skills, with experience coordinating across multiple teams and vendors
Excellent written and verbal communication skills; strong editing and copywriting ability
Ability to work proactively under ambiguity and manage shifting priorities across multiple projects
Deep passion for video games and knowledge of PC/console markets, player communities, and industry cycles

Preferred

Experience working with global teams or multiple territories
Experience with marketing analytics tools (e.g. Google Analytics, Tableau, internal dashboards)
Some experience or familiarity with localization workflows and regional marketing requirements
Some understanding of platform APIs and storefront submission processes
Previous experience working directly with first-party platform marketing teams (Sony, Microsoft, Nintendo)
Exposure to influencer marketing, community operations, or CRM/email marketing

Company

Atari

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Atari produces, publishes, and distributes interactive entertainment software for gaming platforms.

Funding

Current Stage
Public Company
Total Funding
$28.11M
Key Investors
Animoca Brands
2025-06-11Post Ipo Debt· $1.35M
2020-08-04Post Ipo Equity· $4.5M
2006-08-04Post Ipo Debt· $15M

Leadership Team

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Ethan Zoubek
President, Atari Inc.
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Company data provided by crunchbase