VML HEALTH · 2 months ago
Director, Engagement Strategy (Health)
New York, NY
Full-time
Hybrid
Lead/Staff, Director/Executive
$75K/yr - $180K/yr
3+ years expVML Health is a global healthcare agency that partners with healthcare clients across a broad definition of health. They are seeking a strategic healthcare engagement specialist who can bridge the gap between data-driven insights and impactful customer experiences, focusing on both healthcare professionals and direct-to-consumer audiences.
Marketing & Advertising
Responsibilities
Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey, encompassing both HCP and DTC audiences
Lead the development and orchestration of engagement and omnichannel strategy, connecting strategic goals to engagement priorities and channel-specific strategies (e.g., social, CRM, website, paid media, apps, rep-delivered, and more) for both HCP and DTC accounts
Translate insights into actionable strategies and tactics that resonate with diverse HCP and DTC segments
Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand, and communications strategies, ensuring alignment across HCP and DTC initiatives
Develop and maintain strong client relationships as a key strategic and business partner, adept at navigating the unique complexities of HCP and DTC accounts
Manage smaller client engagements and support the senior team in the management of larger clients, with exposure to both HCP and DTC portfolios
Mentor junior strategists, providing guidance and feedback for professional growth in the context of HCP and DTC marketing
Provide key support and partnership in leading key strategy deliverables, guiding the strategic direction in relation to our clients’ brand development and marketing approach for HCP and DTC audiences
Continuously seek to improve client work, actively analyzing client challenges and opportunities across HCP and DTC landscapes
Challenge the team to uncover innovative tools and ideas and pursue growth opportunities within HCP and DTC markets
Partner with Directors in workshop planning and proposals, development of measurement strategy and analytics approaches, execution of CX planning and tactical exercises, and content generation and presentation strategies for both HCP and DTC initiatives
Participate in new business pitches, including market research, with a focus on understanding and addressing the needs of HCP and DTC clients
Qualification
Required
3-7 years of experience in market research and strategic planning, with a demonstrated focus on the healthcare industry
A deep understanding of the healthcare industry, including HCP and DTC marketing dynamics
Proven experience in developing and executing successful engagement and omnichannel strategies
Strong analytical skills, including the ability to analyze data, identify insights, and translate them into actionable recommendations
Experience in managing and mentoring junior team members, providing guidance and support for professional development
Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to diverse audiences
A collaborative and team-oriented approach, with the ability to work effectively with cross-functional teams
A proactive and results-oriented mindset, with a passion for driving client success
Benefits
Full spectrum of group health coverage options (medical, dental, vision)
Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
Variety of paid time off offerings
Company
VML HEALTH
VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Maureen Quattrocki
Chief Financial Officer
Mark McClendon
Chief Operating Officer, North America
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