Biogen · 2 months ago
Director, Digital and Media Analytics & Optimization
Cambridge, MA
Full-time
Hybrid
Director/Executive
$195K/yr - $269K/yr
10+ years expBiogen is a mid-sized biotechnology company committed to delivering life-changing medicines. They are seeking a strategic Director of Media Analytics & Optimization to lead measurement and performance optimization for pharmaceutical media investments, ensuring compliance with industry regulations while driving measurable business impact.
BiotechnologyHealth CareNeuroscienceTherapeutics
Responsibilities
Develop and oversee the media measurement framework across all channels, including digital, TV, print, and more
Define KPIs, dashboards, and attribution methodologies tailored to pharma-specific needs
Partner with data science teams on advanced modeling, including Marketing Mix Modeling and Multi-Touch Attribution
Shape media selection with robust KPIs, targeting, and content effectiveness measures
Translate insights into actionable recommendations to maximize ROI and optimize budget allocation
Lead test-and-learn agendas, including creative testing and channel mix experiments
Provide guidance on personalization and digital-first initiatives in a regulated environment
Collaborate with brand marketers, media agencies, and cross-functional teams to ensure alignment
Advise senior executives on media performance and future opportunities
Build strong relationships with external partners, including media publishers and technology platforms
Ensure analytics practices comply with pharma regulations such as FDA and HIPAA
Establish best practices for data quality and secure use of patient and HCP data
Qualification
Required
10+ years of experience in media analytics, marketing science, or digital marketing
At least 5 years of experience in the pharmaceutical or healthcare industry
Proven track record of leading media measurement and optimization at scale
Strong expertise in media mix modeling, attribution, and test design
Proficiency in analytics platforms like Google Marketing Platform and Adobe
Exceptional communication skills for distilling complex analytics into insights
Experience managing agencies, vendors, and cross-functional teams
Advanced degree in Analytics, Marketing, Business, Statistics, or related field preferred
Preferred
Experience with platforms such as Veeva, IQVIA, Crossix, Symphony
Strong leadership skills with the ability to act as a thought leader
Knowledge of pharma regulations and compliance practices
Agency Experience in Media Analytics
Benefits
Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation
Company
Biogen
Biogen is an American biotechnology company that provides therapeutics for neurological, autoimmune, and rare diseases.
Founded in 1978Cambridge, Massachusetts, USA
5001-10000 employees
H1B Sponsorship
Biogen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (100)
2024 (93)
2023 (101)
2022 (134)
2021 (104)
2020 (114)
Funding
Current Stage
Public CompanyTotal Funding
$1.5BKey Investors
JP Morgan
2023-08-28Post Ipo Debt· $1.5B
1991-09-27IPO
Leadership Team
Robin C. Kramer
Executive Vice President, Chief Financial Officer
Priya Singhal
Executive Vice President, Head of Development
Recent News
2026-01-13
Company data provided by crunchbase