Eight Media · 1 month ago
Senior Mobile App Growth Marketer – 8AV (8Media)
United States
Full-time
Remote
Mid, Senior Level
3+ years expEight Media is a venture studio focused on building and scaling consumer apps across various categories including AI and wellness. They are seeking an experienced App Growth Marketer to own full-funnel user acquisition and influencer-driven distribution for their app portfolio, aiming to build a repeatable growth engine within the studio.
Marketing & Advertising
Responsibilities
Own Full-Funnel App Growth
Develop launch plans and go-to-market strategies across multiple apps
Translate product value into short-form hooks, angles, scripts, landing pages, and paid creatives
Drive users through the funnel: install, activation, trial, paid conversion, and retention
Run ongoing experiments to improve onboarding flows, paywalls, pricing, and retention
Work closely with product to align growth strategy with feature development and user experience
Build and manage a high-volume pipeline of micro-influencers, UGC creators, and community ambassadors
Run a multi-account short-form content strategy (founder accounts, brand accounts, UGC repost channels)
Deploy performance-based creator campaigns tied to CPA, ROAS, LTV, and payback windows
Create briefs, scripts, messaging angles, and iteration frameworks for creators
Manage and scale paid campaigns across TikTok Ads, Meta Ads, Apple Search Ads, and Google UAC/YouTube
Build structured creative testing systems, including hooks, angles, CTAs, and formats
Identify early performance signals and scale winning concepts while eliminating low-performers
Integrate learnings across paid, UGC, and organic channels
Maintain discipline around profitable or near-breakeven acquisition
Own ASO strategy: metadata, screenshots, previews, keywords, and seasonal adjustments
Improve onboarding, trials, and paywall flows through structured experimentation
Use tools such as RevenueCat, Superwall, AppsFlyer/Adjust, Branch, Mixpanel, and Amplitude
Continuously refine in-app messaging, pricing, user flows, and subscription experience
Build dashboards for CAC, CPA, ROAS, LTV, payback, trial-to-paid conversion, and retention
Lead weekly iteration cycles to refine creatives, funnels, targets, and budgets
Translate data insights into clear creative briefs and product recommendations
Qualification
Required
Experience scaling at least one consumer mobile app (subscription or freemium)
3–7+ years in mobile growth, user acquisition, or app-specific performance marketing
Strong background in short-form content strategy, paid acquisition, and influencer/UGC-driven growth
Deep understanding of app metrics, cohorts, funnel optimization, and creative testing
Hands-on experience with MMPs, attribution tools, subscription analytics, and ASO
Strong copy instincts, especially around hooks, angles, scripts, captions, and App Store copy
Comfortable working quickly, testing constantly, and making decisions with imperfect data
Preferred
Experience scaling apps in AI, wellness, productivity, behavior change, or self-improvement
Background working with creator ecosystems or UGC-driven programs
Ability to create or direct short-form content for testing cycles
Benefits
Competitive base salary with performance incentives tied to ARR growth
Access to 8Media’s established creator and influencer ecosystem
A fast, experiment-driven environment that functions like a startup
A portfolio-style role with influence on which apps we launch, prioritize, and scale
Company
Eight Media
From rising influencers to established icons, we empower creators to build, scale, and monetize their social presence from zero to infinity.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase