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GLAAD · 15 hours ago

Vice President of Research

New York, NY

Full-time

Onsite

Director/Executive

$170K/yr - $170K/yr

12+ years exp

GLAAD is the world’s largest LGBTQ media advocacy organization, dedicated to accelerating acceptance through fair and inclusive representation. The Vice President of Research will lead research, strategy, and data storytelling to modernize GLAAD’s research capabilities and drive innovation in the use of data to support LGBTQ communities.

LGBTNewsSocial MediaSocial News

H1B Sponsor Likely

Hiring Manager

Alex Brandon Negron, M.S.

Responsibilities

Strategic Roadmap: In partnership with the CMPO, set a broad and integrated vision, strategy, and roadmap for building a best-in-class research and analytics infrastructure to support multiple GLAAD verticals (Local News, Gaming, Entertainment, Podcasts, Social Media, AI)

Modernization and AI Strategy: Oversee and set the vision and strategy for all existing and new research activities, analytics, and polling. This includes pioneering the integration of advanced tools, including building Artificial Intelligence (AI) with sensitivity to ethical implementation, and machine learning, to leverage efficiencies in data collection, analysis, and reporting, ensuring maximum impact

Revenue & Monetization: Collaborate with Development to support efforts to monetize GLAAD’s research activities through the cultivation of relationships with funders, corporations, and other organizations

Team Leadership & Direction: Provide counsel, inspiring leadership, and direction to the GLAAD research team, including other team members whose work touches on research, to ensure that there is vision alignment and measurable impact and outcomes of all research activities

Thought Leadership, Trend Monitoring & Cultural Analysis: Keep informed of emerging trends and developments in the research arena, leveraging this knowledge and using analytics/KPIs to track and analyze cultural trends, opportunities, and successes, thereby providing significant thought leadership to advance GLAAD’s core work and mission

Full-Cycle Research Leadership: Concept to Final Report: Lead and drive all existing and new proprietary quantitative and qualitative studies from conceptualization to final report. This includes determining all research methodologies, processes, data measures, and metrics, while developing a robust and disciplined approach for all research design and analysis, and effectively managing a diverse range of projects to deliver final reports with relevant findings

Live Sentiment Dashboard Development: Design, build, and maintain a live, integrated dashboard that tracks LGBTQ sentiment and media representation across the media ecosystem, including social media, podcasting, and traditional news platforms

Message Testing Framework: Design, implement, and manage a rigorous message testing framework to guide public messaging and communications strategy, ensuring maximum resonance and impact

External Reporting Standards & AI Efficiency: Develop and implement a consistent standard for all of GLAAD's external reports and thought leadership, spanning the entire lifecycle from initial report idea generation to the use of efficient, AI-enhanced research techniques and the final public sharing process in collaboration with the Communications team

Data Storytelling for Press, Teams, and Partners: Translate complex research into actionable ideas and initiatives that influence brands and programming. Prepare snappy headlines, key insights, and media-ready statements derived from research data, ensuring easy distribution and maximized press coverage and research understanding

Executive Presentation & Strategy Counsel: Own the presentation of research findings to GLAAD senior leadership to help shape new directions and programming activities to further promote LGBTQ acceptance

Cross-Functional Programmatic Impact: Collaborate with multiple stakeholders and cross-functional teams to understand business goals and ensure that the design and implementation of all research projects and related activities support decision-making and programming across the key verticals of GLAAD’s Media Institute

Data Operationalization & Training: Operationalize the utilization of the live dashboard and other data tools, training, and integrating the data output into the daily workflows of all GLAAD teams (Comms, Development, GMI, etc.) and training teams on dashboard and data tool utilization

Qualification

Research LeadershipAI IntegrationData StorytellingQuantitative ResearchQualitative ResearchLeadershipCollaborationStrategic ThinkingCommunication Skills

Required

An undergraduate degree or equivalent experience in marketing, research, or a related field is required

12-15 years of progressively responsible research experience, of which at least seven years were in a senior leadership role leading the research function in the marketing, entertainment, media, consumer brands, or advertising industries

Proven experience leading innovation and modernization of research functions, including system design and process improvement

Direct experience integrating AI, machine learning, or advanced analytical tools to improve research efficiency and output

Demonstrated ability to synthesize complex data into compelling narratives and highly effective presentations for diverse stakeholders (e.g., press, executives, partners)

Background in designing, executing, and analyzing qualitative research and other qualitative methods that provide information and new insights to inform programming and organizational planning

Strong experience in quantitative research, including survey design, creative question writing, sample design, and analysis

Leadership and Collaboration: An innate talent to inspire, lead, and influence others, combined with superior interpersonal skills necessary to establish collaborative, cross-functional partnerships at all levels of the organization and with external stakeholders

Strategic Research & Analytical Rigor: Deep understanding of complex research methodologies, the ability to synthesize data from multiple sources (quantitative and qualitative), and exceptional analytical skills to drive program planning and forecast impact on business priorities

Innovation and Technology Mastery: Extensive knowledge of diverse technologies, including advanced data visualization and AI/ML tools, coupled with a proven ability to lead the modernization of research functions, implement new systems, and thrive in a fast-paced, dynamic environment

Expert Data Storyteller & Communicator: Superior ability to interpret complex data, translate findings into clear, visually compelling presentations, and craft snappy, media-ready summaries for diverse audiences and press distribution

Preferred

A master's degree is a big plus!

Benefits

403(b) retirement plan participation

Escalating vacation beginning with 19 days plus holidays

Organization-paid health benefits, including medical, dental, vision, healthcare, and dependent options

Flex spending accounts

Life and long-term disability insurance

Company

GLAAD

GLAAD works with print, broadcast, and online news sources to bring people stories from the LGBT community that build support for equality.

Founded in 1984

New York, New York, USA

51-200 employees

http://www.glaad.org/

H1B Sponsorship

GLAAD has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

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2020 (3)