Privy · 1 month ago
Marketing Operations Manager
Privy is seeking a data-driven, systems-savvy Marketing Operations Manager to enhance their marketing team's infrastructure and processes. This pivotal role involves ensuring seamless campaign execution, managing lead flow, and optimizing the tech stack for efficiency and insight.
AdvertisingE-CommerceEmail MarketingMarketing AutomationRetail
Responsibilities
Own the marketing tech stack – manage, optimize, and integrate tools like HubSpot
Lead database hygiene & lead flow management – ensure proper tracking, segmentation, and routing of all inbound and outbound leads
Campaign support – partner with demand gen and lifecycle marketing to execute email campaigns, landing pages, and A/B tests
Build reporting infrastructure – create dashboards to track funnel performance, campaign ROI, and attribution insights
Enable better decisions – analyze funnel metrics to identify drop-offs, optimize lead scoring, and recommend process improvements
Be the liaison to Sales Ops – ensure seamless handoff of MQLs and accurate pipeline tracking
Drive operational excellence – implement best practices in tagging, UTM tracking, lead enrichment, and nurture logic
Qualification
Required
Data-driven mindset with strong analytical skills
Experience managing and optimizing marketing tech stacks, specifically HubSpot
Proven ability to manage database hygiene and lead flow
Experience in executing email campaigns, landing pages, and A/B tests
Ability to build reporting infrastructure and create dashboards
Strong analytical skills to analyze funnel metrics and recommend process improvements
Experience working with Sales Ops to ensure accurate pipeline tracking
Knowledge of best practices in tagging, UTM tracking, lead enrichment, and nurture logic
Strong cross-functional collaboration skills
Company
Privy
Privy specializes in e-commerce marketing for small businesses and entrepreneurs.
Funding
Current Stage
Growth StageTotal Funding
$8.26MKey Investors
AccompliceAtlas Venture
2021-06-04Acquired
2018-10-25Series A· $4.25M
2017-11-06Series Unknown· $2.15M
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