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Cupix · 1 month ago

Product Led Growth Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

Cupix is a leading provider of 3D reality capture and spatial intelligence solutions, serving construction, facility management, and engineering markets. They are seeking a Product Led Growth Marketing Manager to spearhead the commercial launch of CupixVista and build their PLG engine from the ground up, focusing on customer acquisition and growth strategies.

ArchitectureConstructionFacility Management

Responsibilities

Lead the commercial launch strategy for CupixVista in 2026, transitioning from beta to full market release

Develop and execute PLG playbooks for onboarding, activation, and conversion optimization

Create and manage in-product marketing campaigns and user journey touchpoints

Design and implement free trial strategies to maximize user acquisition and conversion

Own the implementation and optimization of Customer.io for lifecycle marketing and user engagement

Leverage Amplitude for product analytics, user behavior analysis, and conversion funnel optimization

Build comprehensive dashboards and reporting systems to track PLG metrics and campaign performance

Conduct A/B tests across user journeys, messaging, and product experiences

Develop targeted acquisition strategies for architects, engineers, surveyors, and SMB construction markets

Create vertical-specific marketing campaigns and messaging frameworks

Build and optimize digital marketing funnels across multiple channels (SEM, content, social, partnerships)

Collaborate with product team to identify and resolve activation and adoption barriers

Develop PLG strategies for eventual application to existing CupixWorks customer base

Create scalable processes and systems to support rapid user base growth

Partner with sales team to optimize product-qualified lead (PQL) handoff processes

Build competitive intelligence and market positioning strategies for new market segments

User Acquisition: Monthly active users, trial sign-ups, organic growth rate

Activation & Engagement: Time-to-value, feature adoption rates, user engagement scores

Conversion: Trial-to-paid conversion rates, upgrade rates, revenue per user

Retention: Churn rates, NPS scores, customer lifetime value

Growth Efficiency: Customer acquisition cost (CAC), LTV:CAC ratios, payback periods

Pipeline Contribution: Product-qualified leads generated, pipeline velocity, revenue attribution

Qualification

Growth marketing experiencePLG strategy developmentCustomer.io proficiencyAmplitude proficiencySQL proficiencyData visualization toolsA/B testing methodologyDigital advertisingCommunicationCross-functional collaborationProject management

Required

4-7 years of experience in growth marketing, preferably in B2B SaaS

Proven track record launching and scaling PLG initiatives with measurable results

Hands-on experience with Customer.io (or similar lifecycle marketing platforms), Amplitude (or similar product analytics tools), HubSpot (or similar) and Salesforce.com

Strong analytical skills with proficiency in SQL, data visualization tools, and statistical analysis

Experience marketing to technical audiences (architects, engineers, construction professionals preferred)

Bachelor's degree in Marketing, Business, Engineering, or related field

Advanced proficiency with marketing automation platforms and product analytics tools

Strong skills and experience with data analysis and reporting

A/B testing methodology and statistical significance understanding

CRM reporting and lead scoring

Basic understanding of APIs and technical integrations

PLG strategy development and execution

Conversion rate optimization and funnel analysis

Content marketing and demand generation

Digital advertising and SEM campaign management