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Tennis Channel · 1 day ago

Director, Integrated Marketing

Santa Monica, CA

Full-time

Onsite

Director/Executive

$125K/yr - $140K/yr

10+ years exp

Tennis Channel is evolving into a modern sports media powerhouse, and they are seeking a Director, Integrated Marketing to bring structure and strategy to their multi-channel marketing campaigns. This role involves managing all aspects from ideation to execution to measurement and reporting, ensuring campaigns are coordinated and impactful.

BroadcastingHealth CareSportsTennis

Responsibilities

Build and lead go-to-market playbooks that tell every platform (linear, FAST, app, social, email, web) what to push, when, and why—eliminating the patchwork approach

Keep 30+ annual tentpoles on track, ensuring every campaign is coordinated, measured, and impactful

Drive cross-functional execution so creative, media, content, PR, and platform teams hit the same moment, every time

Manage the master marketing calendar—prioritize events into tiered A/B/C packages aligned to engagement and revenue goals

Develop campaign timelines, briefs, and execution checklists that keep teams aligned and out of 'last-minute scramble' mode

Partner across Growth, Ad Sales, Distribution, Production, Industry Relations, to surface and support monetization opportunities via our O&O channels, tentpole events, Tournament and Tour partnerships

Identify ways to make our marketing assets work harder—maximizing visibility, relevance, and return

Translate marketing priorities into sales-ready campaign decks and activation plans that bridge editorial, content, and revenue teams

Lead support for Ad Sales RFPs and brand integrations with creative ideas, smart packaging, and clear campaign ROI

Build a scalable integrated marketing process—codifying best practices, creative asset needs, performance tracking, and post-campaign insights

Ideate new fan-forward campaigns across digital, social, audio, events, and experiential formats

Qualification

Integrated marketing experienceCampaign planningGo-to-market strategyProject managementCross-functional collaborationLove of live sportsStrategic mindset

Required

10+ years of integrated marketing experience in media, entertainment, streaming, or sports

Bachelor's degree

Strong campaign planning, project management, and cross-functional collaboration skills

Deep understanding of go-to-market strategy across platforms (linear, FAST, app, social, digital, and live events)

Proven ability to prioritize multiple initiatives and manage complex timelines across stakeholders

Experience working closely with sales teams, creative, production, industry relations, distribution, and product owners

A strategic mindset with a bias toward action—able to think big, build a clean, high impact plan, and roll up sleeves

A love of live sports, a fan of tennis, and a pulse on how fandom is evolving in today's media landscape

Benefits

Participation in a retirement plan

Life and disability insurance

Health, dental and vision plans

Flexible spending accounts

Sick leave

Vacation time

Personal time

Parental leave

Employee stock purchase plan

Company

Tennis Channel

Tennis Channel (www.tennischannel.com), which is owned by Sinclair Broadcast Group, is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle.

Founded in 2001

Santa Monica, California, USA

51-200 employees