International Grains & Cereal · 2 weeks ago
Marketing Manager - Product & Brand Management
Miami-FTL Area
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expInternational Grains and Cereal (IGC) specializes in producing corn flour and has a recognized brand, P.A.N. Corn Meal. The Product & Brand Marketing Manager will lead product development from concept to launch and drive brand strategies to enhance market presence and consumer engagement.
Food Production
No H1B
Responsibilities
Lead the product development lifecycle, taking ownership from concept ideation through to product launch and post-launch analysis
Develop and execute brand strategies that drive awareness, trial, and loyalty in target markets
Collaborate closely with R&D teams to ensure products meet market needs, consumer trends, and brand standards
Work with Market Research teams to gather and analyze consumer insights, ensuring data-driven decision-making throughout the product and brand management process
Partner with our Marketing Agency of Record to develop and execute effective marketing campaigns, including packaging, advertising, digital, and in-store activation
Drive cross-functional alignment across regional and global teams to ensure successful product launches in key markets
Monitor category and competitor trends to identify new opportunities for innovation and growth within the food sector
Manage product performance metrics, including sales, market share, and profitability, providing insights and recommendations for continuous improvement
Develop pricing strategies in line with brand positioning and market dynamics
Qualification
Required
10+ years of experience in Marketing, with a focus on Product Management and Brand Management in the food and beverage industry
Demonstrated experience leading end-to-end product development and launches
Strong background in Market Research with the ability to interpret consumer insights into actionable strategies
Proven track record of working with cross-functional global teams, including R&D, Market Research, and Marketing Agencies
Excellent project management, communication, and leadership skills
Creative thinker with a strong understanding of consumer behavior and market trends in the food category
Bilingual in English and Spanish a plus
Bachelor's degree in Marketing, Business Administration, or a related field
Preferred
MBA preferred
Benefits
Healthcare Plans: IGC provides comprehensive medical, dental, and vision plans for you and your family. IGC pays over 70% of the premiums to keep these plans affordable for you.
Insurance and Income Protection: A full range of Life and Disability insurance plans are available for additional peace of mind, and some are 100% covered by IGC.
Financial and Savings Plans: IGC offers you an opportunity to prepare for the future through participation in our 401k Plan and Company Match.
Work-Life Balance Perks: To ensure work-life balance, IGC offers paid vacation days, sick time, and holidays.
Company
International Grains & Cereal
International Grains and Cereal (IGC), part of the Empresas Polar group, specializes in producing yellow, white, and sweet corn flour.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase