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Polsinelli · 7 hours ago

Regional Marketing Manager

Dallas, TX

Full-time

Onsite

Mid, Senior Level

5+ years exp

Polsinelli is a law firm that emphasizes a dynamic workplace culture. They are seeking a Regional Marketing Manager to lead marketing strategies for their Dallas, Houston, and Fort Worth offices, collaborating with local leadership to enhance community engagement and drive marketing initiatives.

ConsultingInsuranceLegalProfessional Services

H1B Sponsor Likely

Responsibilities

Serve as marketing lead to assigned office

Lead and manage the development and execution of a local marketing strategy in partnership with the Office Managing Partner and Senior Regional Marketing Manager that supports the OMP-C strategy

Understand the “driver” practices in each market and propose activities, thought leadership, and present client and prospective client engagement opportunities for local attorneys in these areas. Be aware of our competitive positions and use that knowledge to make informed recommendations

Manage office marketing budgets and help actualize the goals aligned to the local marketing strategy in partnership with the Office Managing Partner and Senior Regional Marketing Manager

Lead the development, coordination, and tracking of high-level partnerships with brand-enhancing local professional and civic organizations, industry associations, and educational institutions to identify leadership positions, speaking and conference presentation roles, membership options, and support local succession planning for the firm's key organizations

Have an awareness of office clients, their roles in our events, and their involvement within the community, with a focus on “dot-connecting” to foster stronger engagement and collaboration

Manage office and community engagements and sponsorships that will generate leads and partnerships with attorneys

Have a deep understanding of each target practice in assigned market(s) and the competitive position, including knowing top clients and prospective clients

Partner with the Marketing team on targeted list development, client communications, and promotion

Manage local surveys and submissions

Keep abreast of both legal and business markets and “best practices” in legal marketing

Attend regular shareholder and committee meetings to ensure consistent and effective communication on issues and provide support for opportunities relating to marketing and brand awareness

Pitch and proposal support (alongside Department BD Support) including proficient utilization of the firm’s technology and marketing systems to manage and incorporate optimal processes and support of Department Marketing goals

Monitor the firm’s external website, including office pages and attorney bios, working closely with Department Marketing team on practice group and industry page updates

Lead the planning and execution of all office summer associate events and manage to the prescribed budget

Collaborate with other departments on firmwide initiatives (Polsinelli PROUD, Alumni Program, Client Feedback Program)

Coordinate new attorney onboarding activities to facilitate a smooth transition from the local level (bios, headshots, PR, marketing orientation, etc.)

Work together with local Office Administrators and Legal Administrative Assistants to plan and provide guidance on internal initiatives that foster company culture, while also identifying opportunities to showcase them publicly

Other duties as assigned

Entry for purposes of ROI and relationship management

Qualification

Law Firm experienceBudget managementMarketing strategy developmentMicrosoft 365Event coordinationAnalytical skillsInterpersonal communicationProblem-solvingTeam playerAttention to detail

Required

Bachelor's Degree

Law Firm experience (preferred)

Minimum five (5) years' experience, preferably in a professional services or law firm event coordinator role

Ability to work outside of regular office hours, and a flexible schedule and means to travel as needed

Takes ownership of firmwide strategic initiatives as assigned

Exceptional people skills and high level of professionalism and client service

Demonstrated ability to generate a range of solutions that meet goals and identify the benefits, costs, and risks associated with each solution

Team player with a 'can-do' attitude who demonstrates resourcefulness

Experience managing budgets and driving cost-effective strategies

Proficient in Microsoft 365 (Word, Excel, Outlook, and PowerPoint)

Implement and maintain a system of organization

Operate with a sense of urgency

Strong attention to detail

Reliable, responsive, and punctual

Strong interpersonal communication skills

Strong analytical and problem-solving skills

Able to work harmoniously and effectively with others

Able to work under pressure

Be a self-starter

Able to manage multiple projects/events with competing deadlines and priorities

Demonstrate an ability to change with changing direction

Company

Polsinelli

Polsinelli is an Am Law 100 firm with more than 1,000 attorneys in 22 offices.

Founded in 1972

Kansas City, Missouri, USA

1001-5000 employees

http://www.polsinelli.com/

H1B Sponsorship

Polsinelli has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2023 (6)

2021 (1)

2020 (4)